Create Jobs

Create Jobs operates as a specialized program focused on building pathways for young individuals into London's cultural, creative, and digital industries. It achieves this by curating paid opportunities, developing tailored training initiatives, and cultivating professional networks. The program functions as a crucial bridge, equipping aspiring talent with the necessary skills and connections to navigate and succeed within these sectors.

The initiative commenced its operations in 2011, developed by the non-profit organization A New Direction, which was established in 2008. The foundational insight was the persistent challenge faced by young people in accessing London's expanding creative economy due to barriers such as a lack of experience, specific skill sets, and established industry contacts. Create Jobs was conceived to directly address these systemic inequities.

The program primarily serves young people seeking entry into the creative and digital workforce, alongside employers in these sectors looking to diversify their talent pool. Create Jobs envisions a more equitable and dynamic creative workforce in London, striving to ensure that individuals from all backgrounds can secure meaningful employment and contribute to a thriving, inclusive industry for future generations.