Loading organizations...
Key people at Craftsman+.
Craftsman+ is a New York-based creative technology company that develops an interactive advertising platform for creating, optimizing, and scaling playable and HTML5 ads. The software provides a no-code environment that allows marketing teams to design high-fidelity interactive advertisements using pre-built templates or by building them entirely from scratch. Users can leverage integrated performance data to efficiently iterate on digital content and utilize a one-click export feature to distribute their campaigns across major advertising networks. Operating with an estimated workforce of 51 to 200 employees, the enterprise focuses on the broader advertising technology sector to streamline digital marketing workflows. The platform currently serves a wide variety of global consumer brands, enterprise marketers, and Fortune 500 corporations operating across multiple distinct industries. Its active customer base includes recognizable corporate organizations such as Activision, Amazon, Walmart, T-Mobile, and DraftKings.
CRAFTSMAN+ is a creative technology company based in New York that builds a sophisticated platform for marketers, brands, creative teams, game developers, app advertisers, and agencies to produce high-quality ads at scale through automated ad creation, content iteration, and tailored marketing strategies.[1][2][4] It serves clients seeking efficiency in digital advertising by enabling quick customization, diversification, and dynamic optimization of campaigns, solving the problem of scaling engaging creative content amid rising ad performance demands.[1][2][3] The company blends platform technology with agency services for storytelling and results-driven production, maintaining a small team of around 39-51 U.S.-based employees and revenue under $5 million, with early funding under $5 million across one round.[2][3]
Founded by Alex Merutka as CEO, CRAFTSMAN+ emerged from a vision to unite creative expertise, technology, and service in ad tech, though exact founding year details are not specified in available data.[4] The leadership team includes key figures like President Nancy Roberts, Chief Revenue Officer Olivia Barnett, VP of Operations Jess Jackson, and Creative Director Philip Levin, reflecting a mix of operational, revenue, and creative backgrounds driving the company's entrepreneurial spirit.[4] Early traction is evidenced by Great Place to Work certification in 2022, highlighting a positive culture that supports innovation, alongside initial funding and growth in the competitive advertising and marketing space.[2][3]
CRAFTSMAN+ rides the wave of creative ad tech, where AI-driven automation meets high-stakes digital advertising amid surging demand for personalized, scalable content in mobile gaming and apps.[1][2] Timing aligns with market forces like rising ad costs and performance marketing pressures, enabling clients to iterate faster and achieve "massive creative wins" without proportional resource increases.[1][3] It influences the ecosystem by empowering smaller creative teams and agencies against big tech platforms, promoting efficiency in a fragmented ad space and contributing to trends in creator-centric tools.[2][4]
CRAFTSMAN+ is poised to expand its platform amid growing ad tech consolidation, potentially scaling through partnerships with larger game and app ecosystems while leveraging its certified culture for talent retention.[2][3][4] Trends like AI-enhanced personalization and real-time campaign optimization will shape its trajectory, amplifying influence as brands prioritize agile creative production. As a nimble player, it could evolve from niche innovator to broader ad tech contender, tying back to its core mission of empowering creators to craft the future.
Key people at Craftsman+.
