Crackle
Crackle is a company.
Active
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Financial History
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Valuation
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Leadership Team
Key people at Crackle.
Frequently Asked Questions
Who founded Crackle?
Crackle was founded by David Samuel (Founder President).
Crackle is a company.
Key people at Crackle.
Crackle was founded by David Samuel (Founder President).
Crackle Technologies is a Singapore-based AI-powered adtech startup founded in 2023, focused on helping publishers maximize ad revenue and build sustainable businesses through machine learning optimization.[1][2][3] It serves publishers in gaming, apps, news, and OTT platforms by addressing pain points like low fill rates, eCPMs, ad blockers, privacy regulations, and big tech dominance with proprietary data analytics, predictive modeling, and workflow automation.[1][2][4] The company raised $1.7M in pre-seed funding in 2024 from investors including We Founder Circle, AC Ventures, and founders of Ludo King, enabling product scaling and global expansion, particularly in Europe.[2][3][4] Early traction shows significant returns for publishers struggling with monetization.[2][3]
Crackle Technologies was founded in 2023 by three ex-Google executives: Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, who bring 18 years of combined experience in adtech revenue management, having overseen billions in ad revenue and scaled publishers' monetization 10x via industry-first innovations.[2][3][4] The idea emerged from their deep industry expertise, spotting a market gap where adtech favors advertisers over publishers, limiting content creators' earnings amid challenges like ad blockers and platform dominance.[1][2] Pivotal early momentum came from rapid traction post-launch and the $1.7M pre-seed round in 2024, backed by investors like Neeraj Tyagi of We Founder Circle and Vikash Jaiswal of Ludo King, fueling product development for programmatic advertising.[2][3][4]
(Note: Search results distinguish this from the older U.S.-based Crackle video network [6], which is unrelated to the adtech startup.)
Crackle rides the wave of AI-driven adtech democratization, empowering publishers amid signal-loss from privacy laws (e.g., GDPR, cookie deprecation) and walled gardens of Google/Meta.[2][4] Timing is ideal as ad blockers erode 30-40% of revenues and programmatic shifts demand publisher tools for fair competition, with gaming/OTT booming (e.g., Ludo King's 1B+ downloads).[3] Market forces like rising eCPM needs and FAST/AVOD growth favor its optimizations, influencing the ecosystem by fostering diverse content creation—keeping the open internet viable against big tech consolidation.[1][2][3]
Crackle is poised for rapid scaling with its $1.7M war chest targeting product R&D and global ops, likely capturing share in gaming/OTT as AI adtech matures.[2][3][8] Trends like privacy-first auctions, edge AI for real-time bidding, and multi-platform FAST will amplify its edge, potentially 10x-ing client revenues further. Its influence may evolve into a key enabler for indie publishers, challenging adtech giants and sustaining a vibrant content ecosystem—directly advancing its mission to maximize publisher potential from day one.[1][4]
Crackle was founded by David Samuel (Founder President).
Key people at Crackle.
