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Coya was a German insurtech company that developed and offered digital property and casualty insurance products. The company delivered insurance policies and managed claims entirely through desktop and mobile applications, operating as a fully licensed risk carrier with a digital, paperless distribution model. This approach allowed customers to handle their insurance needs directly through an online dashboard, bypassing traditional brokers. Its product portfolio included private and pet liability, home contents, bicycle, and e-bike theft insurance.
The company was founded in September 2016 by Andrew Shaw, Dr. Peter Hagen, and Sebastián Villarroel. Their core insight revolved around modernizing the insurance industry by providing a transparent, user-friendly, and fully digital insurance experience. This vision aimed to simplify the often complex and paper-heavy processes associated with traditional insurance providers, catering to a new generation of consumers expecting digital-first services.
Coya primarily served individuals seeking straightforward and accessible insurance solutions for their personal property and liabilities. Its vision was centered on redesigning and enhancing the insurance value chain, offering scalable protection precisely when and where it was needed. The company aimed to provide a seamless and intuitive insurance journey, empowering customers with direct control over their policies and claims through innovative technology.
Coya has raised $46.0M across 3 funding rounds.
Coya has raised $46.0M in total across 3 funding rounds.
# Coya: A Performance and Longevity Platform
Coya is a health technology company that combines wearable data, personalized coaching, and behavioral science to help high performers optimize both short-term performance and long-term longevity.[1][2] The platform integrates biometric tracking from devices like WHOOP, Oura, and Garmin with expert human coaching and a mobile app to translate raw health data into actionable daily habits.[1][2]
Coya serves executives, athletes, first responders, and other high performers seeking to bridge the gap between wearable technology and sustainable behavior change.[1] The company's core insight—that elite athletic training habits closely mirror the lifestyle patterns of centenarians in Costa Rica's Nicoya Peninsula—informs its approach to helping clients achieve peak performance while building foundations for longer, healthier lives.[1]
The platform operates through a 10-week bespoke program that applies behavioral science to wearable technology, helping users develop personalized roadmaps based on their biometric data.[1] Rather than leaving users to interpret raw wearable metrics alone, Coya's mobile app processes this data into habit recommendations across eight core areas called "the 8 Controllables," including sleep optimization, stress management, and recovery protocols.[2]
Coya evolved from the OWN IT App, a coaching platform founded by Jason Mejeur, who previously created MaxOne, described as the first digital coaching platform for youth sports over a decade ago.[1] The rebranding to Coya reflects an enhanced focus on longevity research and the company's pivot toward serving not just elite athletes but a broader audience of high performers seeking sustainable health improvements.[1] The company is backed by majority shareholder Zulu Assets.[1]
Coya operates at the intersection of wearable technology, digital health coaching, and behavioral change—a rapidly expanding market as consumers increasingly seek to act on health data rather than passively collect it.[1][2] The company addresses a critical gap: research and user experience suggest that wearable data alone is insufficient to drive sustainable behavior change, making human coaching and personalized guidance increasingly valuable.[1]
The timing aligns with growing consumer interest in longevity science, the mainstream adoption of health wearables, and rising demand for personalized wellness solutions among affluent, performance-oriented demographics. Coya's positioning bridges the premium coaching market (traditionally expensive and exclusive) with scalable technology, potentially influencing how the broader health tech industry thinks about the human element in digital health platforms.
Coya's evolution from a youth sports coaching app to a longevity-focused platform for high performers suggests a company learning to scale expertise across new markets. The company's ability to retain clients through a structured 10-week program and convert them into long-term users will be critical to its growth trajectory. As wearable adoption continues and consumers become more sophisticated about health optimization, platforms that meaningfully translate data into behavior—rather than simply aggregating metrics—are likely to capture significant value in the digital health ecosystem.
Coya has raised $46.0M in total across 3 funding rounds.
Coya's investors include Better Tomorrow Ventures, BoxGroup, Harrison Metal, Khosla Ventures, Presight Capital, Valar Ventures, Aaron Levie, Francesco Simoneschi, Marc Benioff, Mato Peric, Headline (formerly e.ventures), eVentures.
Coya has raised $46.0M across 3 funding rounds. Most recently, it raised $6.0M Venture Round in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $6.0M Venture Round | Better Tomorrow Ventures, BoxGroup, Harrison Metal, Khosla Ventures, Presight Capital, Valar Ventures, Aaron Levie, Francesco Simoneschi, Marc Benioff, Mato Peric | |
| Jun 1, 2018 | $30.0M Series A | Better Tomorrow Ventures, BoxGroup, Harrison Metal, Headline (formerly e.ventures), Khosla Ventures, Presight Capital, Valar Ventures, Aaron Levie, Francesco Simoneschi, Marc Benioff, Mato Peric, eVentures, La Famiglia | |
| Aug 1, 2017 | $10.0M Seed | Better Tomorrow Ventures, BoxGroup, Harrison Metal, Headline (formerly e.ventures), Khosla Ventures, Presight Capital, Valar Ventures, Aaron Levie, Francesco Simoneschi, Marc Benioff, Mato Peric, Alexander Müller, Elvir Omerbegovic, Marco Knauf, Rolf Schromgens, Sebastian Diemer, La Famiglia |