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§ Private Profile · 5103 Hedgewood Dr. Austin, TX 78745, USA
Online marketplace connecting consumers and businesses with countertop remnants from fabricators, simplifying buying stone.
CountertopSmart has raised $1.8M across 1 funding round.
Key people at CountertopSmart.
CountertopSmart has raised $1.8M in total across 1 funding round.
Based in Austin, Texas, CountertopSmart operates an online marketplace that connects consumers and commercial businesses with countertop remnants from local stone fabricators. The digital platform addresses industry waste by allowing buyers to purchase smaller quantities of quartz and natural stone for partial projects, typically resulting in savings of 60 to 80 percent compared to full slab purchases. Operating with fewer than 25 employees, the company utilizes a revenue-sharing business model that captures a 50 percent take rate on remnant transactions and has generated approximately $7 million in total revenue. CountertopSmart has raised under $5 million in total funding across multiple rounds, securing financial backing and strategic support from recognizable startup accelerators and investment platforms including Techstars, Quake Capital, CodeLaunch, and Republic. The enterprise was officially founded in 2018 by co-founders Zach House and Tazio Diehl.
Key people at CountertopSmart.
CountertopSmart has raised $1.8M across 1 funding round. Most recently, it raised $1.8M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 22, 2024 | $1.8M Seed | Nextfront Ventures | — | Announced |
CountertopSmart is an online marketplace that connects homeowners and construction professionals with countertop fabricators to sell partial stone slabs (remnants), enabling fabricators to liquidate excess inventory efficiently while offering buyers 60-80% savings on materials.[1][2] The platform automates sales, provides total pricing transparency, guaranteed installation rates, and an in-person viewing option before purchase, solving the persistent problem of unused remnants that plague fabricators.[1][2] It serves individual homeowners needing small projects and trade professionals, targeting local markets for competitive pricing and rapid scaling, with early traction including a $720K run rate and a 50% take rate on sales.[1]
CountertopSmart was founded in Austin, Texas, by CEO Zach House, who identified the problem through his ownership of a kitchen and bath showroom, where customers frequently sought smaller quantities of stone—up to four times a week—but fabricators struggled with remnant inventory.[2] The idea emerged from this gap in the secondary market for countertop remnants, leading to the platform's development.[2] A pivotal moment came during a 72-hour hackathon where the team built Version 1 of the "Remnant Upload" app, allowing fabricators to quickly photograph, tag, and upload inventory from their phones directly to the marketplace, streamlining what was previously a tedious process.[2] The website launched in June 2018, followed by winning CodeLaunch 2018 overall, and graduating from Techstars and Quake Capital accelerators, marking early validation and growth.[1][2]
CountertopSmart rides the trend of marketplace platforms disrupting traditional construction and home improvement sectors, digitizing fragmented, local industries like countertop fabrication that rely on physical inventory and face remnant waste issues.[1][2] Timing aligns with rising e-commerce adoption in home design post-pandemic, sustainability pushes (reducing stone waste), and proptech growth, where tech simplifies B2C and B2B matching in a $20B+ U.S. countertop market.[3][4] Favorable forces include fabricators' pain from unused slabs, buyers' demand for affordable remnants amid high material costs, and low digital penetration in the industry, positioning CountertopSmart to consolidate shops and expand via software.[1] It influences the ecosystem by setting standards for transparent, efficient remnant sales, potentially unlocking scale in proptech and inspiring similar platforms for other building materials.
CountertopSmart is poised for accelerated expansion through fabricator network growth, subscription software rollout, and national rollout, leveraging its entrenched position and $720K run rate as a launchpad.[1] Trends like AI-driven inventory tools, sustainable building materials, and proptech consolidation will shape its path, amplifying its moat against copycats while enabling full-stack services beyond marketplaces.[1][3] Its influence could evolve from niche disruptor to industry controller, humanizing a stodgy sector much like House's showroom insights sparked its inception—proving targeted marketplaces can pour rapid value into overlooked problems.
CountertopSmart has raised $1.8M in total across 1 funding round.
CountertopSmart's investors include Nextfront Ventures.
