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Based in San Francisco, California, Countable is a software company that provides specialized enterprise software tools for civic engagement, social impact initiatives, and virtual brand community building. The platform enables organizations to run targeted advocacy campaigns and voter mobilization efforts, leveraging a digital network of over 190 million people following its strategic acquisition of the Causes platform. The company serves a diverse client base of corporate brands, political campaigns, and advocacy groups, including recognizable enterprise customers such as Levi Strauss, Uber, Patagonia, and The New York Times. Countable has raised approximately $16 million in total venture capital funding, which includes a $12 million Series A financing round led by Canaan Partners in October 2021 to expand its enterprise operations. The technology company was originally founded in 2013 by software entrepreneurs Bart Myers and Peter Arzhintar.
Countable has raised $14.0M across 2 funding rounds.
Countable has raised $14.0M in total across 2 funding rounds.
Countable Corporation is a San Francisco-based SaaS company founded in 2013 that provides community engagement and management tools, initially focused on civic participation and later expanding to enterprise clients.[1][2] It offers platforms like Countable.com for corporations, non-profits, and political campaigns to manage communities through tools for tracking legislation, contacting representatives, polls, petitions, and engagement campaigns, alongside the consumer-facing Causes.com acquired in 2020.[1][2] The company serves major clients including Starbucks, Uber, Levi's, Patagonia, and the Democratic National Convention, solving problems of user engagement in social, political, and corporate contexts by lowering barriers to civic action and enabling scalable community management.[1][2]
Note: Search results reveal a separate, newer company at countable.co—a cloud-based working paper automation platform for accountants, founded by Atin Gupta and Jesse Capon to automate engagements and integrate accounting software—but the query aligns with the established tech firm Countable Corporation.[3][4]
Countable was founded in 2013 by Bart Myers (CEO), alongside Peter Arzhintar, both prior co-founders of SideReel, a web-based TV company sold to TiVo in 2011.[1][2] Myers, inspired by his involvement in Howard Dean's 2004 presidential campaign and interests in campaign finance reform and online privacy, launched the initial Countable.us app with backing from Canaan Partners.[1][2] The app summarized congressional bills, enabled direct emails to representatives, and integrated with Facebook for early traction, earning features in The New York Times, GQ, Wired, and TechCrunch.[1]
Pivotal moments included the 2019-2020 acquisitions of Causes and Brigade (both founded by Sean Parker), which added consumer activism tools and led to a 2020 relaunch of Countable.com as an enterprise B2B platform; it powered high-profile events like the virtual 2020 Democratic National Convention.[1][2][5]
Countable rides the wave of civic tech and social impact SaaS, capitalizing on rising demand for digital engagement amid political polarization, corporate social responsibility (CSR), and remote activism post-2020.[1][2] Timing aligns with mobile-first shifts (e.g., Facebook's pivot) and events like the pandemic-driven virtual conventions, amplifying tools for "clicktivism" to real action like voter outreach.[1][2][5] Market forces favoring it include growth in non-profit tech, enterprise ESG initiatives, and left-leaning social campaigns, influencing the ecosystem by enabling brands to scale advocacy—e.g., Levi's and Patagonia's impact programs—while setting standards for hybrid consumer-enterprise civic platforms.[2]
Countable is poised to expand its enterprise SaaS amid sustained demand for AI-enhanced engagement tools, potentially integrating voter data analytics or global expansions as civic tech matures.[1][2] Trends like regulatory scrutiny on campaigns and corporate activism will shape it, evolving its influence from U.S.-centric apps to a broader social impact leader—building on its merger momentum to deepen B2B dominance while navigating political perceptions.[2] This positions Countable as a key enabler in democratizing engagement, echoing its origins in lowering civic barriers.[1]
Countable has raised $14.0M in total across 2 funding rounds.
Countable's investors include Joydeep Bhattacharyya, Canaan Partners, Cyberstarts VC, Spark Capital, Ten Eleven Ventures, Michael Fey, Global Catalyst Partners, Ulysses Management.
Countable has raised $14.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $12M Series A | Joydeep Bhattacharyya | Canaan Partners, Cyberstarts VC, Spark Capital, TEN Eleven Ventures, Michael FEY, Global Catalyst Partners, Ulysses Management | Announced |
| Mar 1, 2017 | $2M Seed | — | Canaan Partners, Cyberstarts VC, Spark Capital, TEN Eleven Ventures, Michael FEY | Announced |
