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Based in San Francisco, United States, Cosito develops low-cost, artificial intelligence-powered hardware sensors and a complementary no-code software application designed for ready-to-use business and residential deployments. The company's integrated platform targets the broader Internet of Things and climate technology sectors, primarily serving commercial clients across the hospitality, retail, and operational management industries alongside individual home users. Operating with a current workforce of one to ten employees, the startup provides monitoring systems that can be fully deployed in under three minutes to track customer behavior, resource allocation, lifestyle trends, and safety metrics. The firm leverages the extensive enterprise software and technical background of its executive leadership, which includes prior professional and academic experience at major global institutions such as Amazon, MIT, and SAP. Cosito was founded by chief executive officer Andrea Patricia Diaz Baquero.
Cosito has raised $120K across 1 funding round.
Cosito has raised $120K in total across 1 funding round.
Cosito has raised $120K across 1 funding round. Most recently, it raised $120K Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $120K Seed | — | LombardStreet Ventures, Reach Capital, Techstars, TIM Griffin | Announced |
Cosito has raised $120K in total across 1 funding round.
Cosito's investors include LombardStreet Ventures, Reach Capital, Techstars, Tim Griffin.
# High-Level Overview
Cosito is an MIT-founded startup that builds AI-powered sensors and microphones enabling businesses to digitize physical operations into actionable business insights.[3] The company serves small and medium-sized businesses (SMBs) across hospitality, retail, and enterprise sectors by automating data collection tasks that traditionally require manual logging, forms, and typing.[1][2] Cosito's core offering addresses a fundamental operational challenge: businesses operating without real-time environmental data, reactive maintenance processes, and inefficient monitoring systems that waste time and resources.[2] The platform deploys sensor applications in under three minutes with no-code setup, allowing frontline teams to log data by voice and enabling predictive analytics to prevent costly downtime.[2][3]
The company has gained early validation through participation in Techstars Founder Catalyst Mujeres accelerator program, indicating traction in the startup ecosystem.[1] Cosito's value proposition centers on delivering measurable cost savings—examples include $500/month savings through digitized logs and audit compliance, and $2,000/month savings from restricted zone intrusion detection.[2]
# Core Differentiators
# Role in the Broader Tech Landscape
Cosito operates at the intersection of three powerful trends: the Internet of Things (IoT) maturation, AI-driven automation, and the no-code movement.[1][2] As businesses increasingly recognize that operational data is trapped in manual processes, Cosito addresses the "last mile" problem—converting physical-world activities into digital intelligence without requiring technical infrastructure or expertise.
The timing is particularly favorable as SMBs face mounting pressure to optimize operations amid labor shortages and rising costs. Traditional enterprise IoT solutions are too complex and expensive for this segment, creating a market gap that Cosito fills. By democratizing sensor deployment through voice interfaces and no-code platforms, the company influences the broader ecosystem by proving that sophisticated AI applications can serve cost-conscious, non-technical users—a shift that challenges the assumption that advanced technology requires advanced technical skills.
# Quick Take & Future Outlook
Cosito is well-positioned to capture significant market share in the SMB operational intelligence space, particularly as businesses prioritize cost reduction and efficiency. The company's trajectory will likely depend on expanding its sensor ecosystem, deepening vertical-specific solutions, and scaling customer acquisition beyond early adopter segments.
The broader trend working in Cosito's favor is the continued convergence of edge AI, voice interfaces, and business automation—each becoming more accessible and affordable. As these technologies mature, companies that make them invisible to end users (rather than requiring technical configuration) will win. Cosito's bet on voice-first, no-code deployment positions it to benefit from this shift, potentially influencing how enterprises across industries approach operational monitoring and decision-making.
