Core10

High-Level Overview

Core10 is a U.S.-based fintech software development company founded in 2016, specializing in custom API development, SaaS implementations, and banking infrastructure solutions like omnichannel account opening and digital lending.[1][2][3] It serves financial services, banking, insurance, healthcare, logistics, and e-commerce industries by delivering pre-built integrations that enable rapid deployment—often in 90 days or less—while navigating regulatory compliance, security, and system integrations.[1][2][3] In early 2024, Core10 launched Monarch Professional Services Group (MonarchPSG), a standalone division led by co-founder Lee Inman Farabaugh, focusing on CRM and SaaS expertise for B2B financial services, capital markets, and wealth management to accelerate client onboarding and reduce revenue delays.[1][3][5] With headquarters in Franklin, Tennessee, and operations in Huntington, West Virginia, Core10 emphasizes "hereshore" talent to bring tech jobs to the heartland, reporting around $18.4 million in revenue and under 25 employees.[2][3]

The company has shown growth momentum through strategic expansions, including its professional services arm since 2018 (prompted by investor FINTOP Capital) and the swift MonarchPSG rollout in January 2024, positioning it as a key player in fintech digital transformation.[1][4]

Origin Story

Core10 was founded in 2016 in Nashville (with HQ later in Franklin, Tennessee) by serial entrepreneur Lee Inman Farabaugh and co-founders, backed early by FINTOP Capital.[1][4] Farabaugh, now President of MonarchPSG and recently elected to the Board of Directors for the Association for Financial Technology (AFT), brought expertise in fintech innovation to address the need for fast, compliant software solutions in a rapidly evolving financial services landscape.[1][5] The idea emerged from recognizing gaps in API integrations and custom development for banks and fintechs, leading to a focus on pre-built tools for omnichannel banking and lending.[1][3]

Early traction came via professional services expansion around 2018, recommended by FINTOP to support client implementations, which evolved into the dedicated MonarchPSG division by summer 2023 and formally launched on January 17, 2024—achieving market readiness in under four months.[1] This pivot humanizes Core10's grit-driven culture, rooted in heartland values and community partnerships in West Virginia and Tennessee.[2]

Core Differentiators

Core10 stands out in the fintech space through:

• Rapid Deployment Model: Pre-built integrations and middleware platforms enable solutions like digital lending and account opening in 90 days or less, far faster than custom builds.[1][3]
• Full-Stack Fintech Expertise: Handles design, development, integration, management, and compliance for APIs, with specialized MonarchPSG services for SaaS onboarding in financial services, reducing implementation backlogs.[1][2][3]
• Hereshore Talent Strategy: 100% U.S.-based team in Tennessee and West Virginia leverages local talent for cost-effective, high-quality work, fostering community ties and countering offshore trends.[2]
• Proven Track Record & Network: Backed by FINTOP Capital, with leadership like Farabaugh influencing industry via AFT; serves diverse sectors including banking, insurance, and healthcare.[1][4][5]

These elements combine speed, local expertise, and operating support to deliver adaptable, secure fintech applications.[3]

Role in the Broader Tech Landscape

Core10 rides the fintech digital transformation wave, capitalizing on surging demand for API-driven banking infrastructure amid rising regulatory pressures and customer expectations for seamless omnichannel experiences.[1][2] Timing is ideal as B2B SaaS adoption accelerates in financial services—valued at $22 billion globally—yet faces onboarding bottlenecks that MonarchPSG directly tackles, aligning with post-2023 concerns over revenue-draining delays.[1][3] Market forces like AI-enhanced lending, open banking APIs, and wealthtech growth favor Core10's compliant, integrable platforms, while its hereshore model counters talent shortages and geopolitical offshoring risks.[2]

By enabling faster SaaS implementations and custom fintech tools, Core10 influences the ecosystem as a bridge between startups/enterprises and heartland developers, promoting U.S.-centric innovation and professional development through leaders like Farabaugh on AFT.[5]

Quick Take & Future Outlook

Core10's trajectory points to accelerated expansion via MonarchPSG's organic/inorganic growth, deeper SaaS specializations, and potential acquisitions in fintech APIs amid 2025's AI-banking boom.[1] Trends like embedded finance, real-time payments, and regulatory tech (regtech) will shape its path, amplifying demand for its 90-day solutions as global fintech spending hits new highs. Its influence may evolve from service provider to ecosystem shaper, leveraging AFT ties and hereshore scaling to capture more B2B market share—ultimately thriving by turning innovation demands into "freakishly fast" wins for clients.[3][5]

This positions Core10 as a resilient fintech innovator, echoing its origin as a banking transformation catalyst.