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§ Private Profile · New York City, NY, USA
Technology company providing a platform for marketing tools for content creators and businesses in media and entertainment.
CoPromote is a technology company based in an undisclosed location that provides a digital platform focused on marketing and promotional tools for independent content creators and larger commercial businesses. The organization operates primarily within the media and entertainment industries, offering software solutions designed to facilitate audience growth, cross-promotion, and digital content distribution. The enterprise is backed by venture capital and has successfully raised a total of $3.2 million across a single disclosed funding round to support its operational expansion and platform development. While specific lead investors and enterprise customers remain undisclosed, the platform targets a broad spectrum of digital publishers, independent creators, and media agencies seeking to optimize their promotional strategies. The company's specific founding year, original executive leadership team, and current headquarters location have not been publicly disclosed in available public financial and market data.
CoPromote has raised $6.6M across 4 funding rounds.
CoPromote has raised $6.6M in total across 4 funding rounds.
CoPromote has raised $6.6M across 4 funding rounds. Most recently, it raised $3.0M Series A in November 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2015 | $3M Series A | Oriza Holdings | 2048 Ventures, Bling Capital, Blockchain Coinvestors AngelList Syndicate, Drive Capital, FF Venture Capital, Transmedia Capital, AXA Venture Partners, Correlation Ventures | Announced |
| Apr 1, 2015 | $560K Series U | — | 2048 Ventures, Bling Capital, Blockchain Coinvestors AngelList Syndicate, Drive Capital, FF Venture Capital, Transmedia Capital | Announced |
| Feb 1, 2014 | $2M Seed | FF Venture Capital | 2048 Ventures, Bling Capital, Blockchain Coinvestors AngelList Syndicate, Drive Capital, Transmedia Capital, Gregory R. Raifman, AlphaPrime Ventures, Correlation Ventures, The Social Internet Fund | Announced |
| Mar 1, 2013 | $1M Seed | — | 2048 Ventures, Bling Capital, Blockchain Coinvestors AngelList Syndicate, Drive Capital, FF Venture Capital, Transmedia Capital | Announced |
CoPromote has raised $6.6M in total across 4 funding rounds.
CoPromote's investors include Oriza Holdings, 2048 Ventures, Bling Capital, Blockchain Coinvestors AngelList Syndicate, Drive Capital, ff Venture Capital, Transmedia Capital, AXA Venture Partners, Correlation Ventures, Gregory R. Raifman, AlphaPrime Ventures, The Social Internet Fund.
# CoPromote: A Digital Marketing and Creator Collaboration Platform
CoPromote is a digital platform that facilitates collaboration and cross-promotion among creators, brands, businesses, and influencers.[3] Founded in 2009 and formerly known as Headliner.fm, the company operates as an Entertainment, Advertising & Marketing, and Social Media company based in New York.[1][2] The platform's core function is to help publishers and content creators connect directly with new audiences by matching messages with like-minded users who then share that content with their followers, thereby amplifying reach organically.[2]
The service operates on a freemium model, allowing creators, brands, and influencers to discover, share, and promote content within a community where cross-promotion happens naturally.[4] Rather than building proprietary content, CoPromote solves the discovery and distribution problem—helping creators find collaborators and audiences without relying solely on algorithmic feeds or paid advertising.
CoPromote was founded in 2009, making it a relatively established player in the digital marketing space.[2] The company's evolution is marked by a significant pivot: it was originally known as Headliner.fm before rebranding to CoPromote, reflecting a shift in focus from audio-specific promotion to a broader creator collaboration platform.[2] This evolution suggests the founders recognized an expanding opportunity beyond a single content format, adapting their business model to serve the growing creator economy and influencer marketing space.
CoPromote operates at the intersection of several powerful trends: the creator economy's explosive growth, the decline of algorithmic reach on social platforms, and the rising demand for authentic influencer partnerships. As traditional social media platforms increasingly prioritize paid promotion, platforms that facilitate organic discovery and peer recommendations have become more valuable. CoPromote's model aligns with a broader shift toward decentralized, community-driven marketing—where word-of-mouth and creator-to-creator endorsements carry more weight than corporate advertising.
The company also reflects the maturation of the influencer marketing space, moving beyond one-off sponsored posts toward sustained collaboration networks. In an era where creator burnout and algorithm fatigue are widespread, CoPromote's emphasis on community and mutual promotion offers an alternative to the extractive dynamics of major social platforms.
CoPromote's longevity since 2009 and successful pivot from Headliner.fm suggest a team capable of adapting to market shifts. As the creator economy continues to fragment across platforms and audiences grow skeptical of algorithmic feeds, the demand for authentic, peer-driven discovery mechanisms should only increase. The platform's challenge will be scaling network effects—the value of CoPromote grows exponentially as more creators join, but early growth in a crowded creator tools space requires sustained differentiation.
The company's future likely depends on deepening integrations with major platforms (YouTube, TikTok, Instagram), expanding monetization options for creators, and potentially offering analytics or growth tools that complement its core discovery function. In a landscape where creators increasingly seek alternatives to platform dependency, CoPromote's positioning as a neutral collaboration hub could prove increasingly strategic.