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Consuma: AI-powered SaaS platform delivering rapid consumer insights and market intelligence for consumer brands' data-driven decisions.
Consuma is an AI-powered SaaS platform that provides automated consumer insights and market intelligence for brands operating across India and the United States. The enterprise software replaces traditional multi-week market research cycles by systematically crawling digital sources, including social media platforms, customer reviews, blogs, and news outlets, to help companies make data-driven product and marketing decisions. The company currently serves a portfolio of 35 to 40 corporate customers across the beauty, skincare, and nutrition sectors, featuring recognizable consumer brands such as Britannia, Foxtale, and Godrej. To support its ongoing expansion into new international markets like Dubai and further develop its AI-human hybrid research partnership with Elevate Insights, the enterprise recently secured Rs 12 crore (approximately $1.4 million) in funding led by Equirus Capital’s InnovateX Fund. Consuma was officially founded in 2021 by Abhilash Madabhushi.
Consuma has raised $1.3M across 1 funding round.
Consuma has raised $1.3M in total across 1 funding round.
Consuma has raised $1.3M in total across 1 funding round.
Consuma's investors include Sadhika Agarwal, Abhishek Goyal, Arnav Kumar, Bhavik Dholakia, Biswa Kalyan Rath, Harsh Shah, Mekin Maheshwari, Shiv Kapoor, Expert Dojo.
Consuma has raised $1.3M across 1 funding round. Most recently, it raised $1.3M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 15, 2025 | $1.3M Seed | Sadhika Agarwal | Abhishek Goyal, Arnav Kumar, Bhavik Dholakia, Biswa Kalyan Rath, Harsh Shah, Mekin Maheshwari, Shiv Kapoor, Expert Dojo |