Loading organizations...
Key people at Common Heir.
Based in Los Angeles, California, Common Heir is a direct-to-consumer skincare company that develops and sells plastic-free beauty products, specifically focusing on vitamin C and retinol serums packaged in biodegradable, single-dose capsule pods. Operating within the luxury sustainable cosmetics market, the bootstrapped enterprise formulates its topical treatments to be effective for all skin profiles, including melanated skin, while eliminating traditional plastic packaging waste. The brand's executive leadership leverages prior product development experience from major consumer goods and beauty corporations, including Procter & Gamble, The Honest Company, Tatcha, and Goodkind Co. After operating independently for four years and securing recognition as a packaging innovator from Coveteur during its 2022 industry awards, the business announced a strategic corporate acquisition transition in early 2024. Common Heir was officially founded in February 2020 by Cary Lin and Angela Ubias.
Common Heir is a California-based e-commerce skincare brand founded in 2021 by Cary Lin and Angela Ubias, focused on sustainable beauty products that combat single-use plastic waste in the industry.[2][1] The company builds refillable, merchandise-driven skincare solutions for mainstream and minority consumers seeking innovative, accessible personal care, addressing environmental concerns in beauty packaging while expanding retail distribution.[1][2] It has raised $2.7 million total ($200K from angels pre-launch, $2.5M from investors like Trousdale Ventures and Mucker Capital), fueling product line growth and sustainability efforts amid strong early momentum from founder networks.[1]
Cary Lin and Angela Ubias co-founded Common Heir in 2021 after building expertise in consumer products—Lin at The Honest Company, More Labs, Tatcha, and Procter & Gamble; Ubias as VP at The Goodkind Co., where she developed 50+ brands.[1][2] The idea emerged from their shared passion for sustainable beauty, starting with $200K from fans and ex-colleagues before pitching 100+ investors for a larger round.[1] Trousdale Ventures stood out by focusing on long-term vision over valuation, aligning with their mission; this pivotal funding marked early traction, enabling a push beyond launch.[1]
Common Heir rides the clean beauty and sustainability wave in e-commerce, where consumer demand for eco-friendly personal care intersects with direct-to-consumer models.[1][2] Timing aligns with rising scrutiny on beauty's plastic footprint and post-pandemic shifts to health-focused products, amplified by investors like Trousdale emphasizing "making the world better" via accessible innovation.[1] It influences the ecosystem by empowering female/minority founders in CPG tech, bridging traditional manufacturing with e-commerce scalability, and setting examples for circular economy practices in a $500B+ global beauty market.[1]
Common Heir is poised for retail breakthroughs and product diversification, leveraging fresh funding to scale beyond e-commerce into mass channels.[1] Trends like ESG-driven investing and zero-waste demands will propel growth, potentially mirroring Honest Co.-style trajectories under female-led innovation.[1] Its influence may evolve by inspiring more sustainable CPG startups, tying back to its core: accessible beauty that heals the planet, one refill at a time.[1][2]
Key people at Common Heir.
