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Key people at Colmobil.
Founded in 1936, Colmobil is a leading automotive importer based in Rosh Ha'ayin, Israel, serving as the official distributor for major brands including Mercedes-Benz, Mitsubishi, Hyundai, and Smart. Operating with approximately 1,300 employees, the privately held enterprise generates over $842 million in annual revenue across its various automotive and infrastructure divisions. The company manages a nationwide network of sales facilities, a computerized logistics center, and a distribution system supplying spare parts to 60 service centers. The organization recently delivered over 12,000 Mitsubishi vehicles to capture over four percent market share and opened a flagship store for a European electric vehicle brand in central Tel Aviv. Wholly owned by the Harlap family and guided by chairman Shmuel Harlap, the firm recently expanded beyond traditional automotive sales by investing in the renewable energy sector.
Colmobil Corp. is Israel's leading automotive importer and distributor, exclusively handling brands like Mercedes-Benz, Smart, Mitsubishi, Hyundai, Jeep, Chrysler, Peugeot, Fiat, ORA, moda, JAECOO, Nissan, and Subaru.[1][2][4][5][6] Wholly owned by the Harlap family, it sells over 50,000 private and commercial vehicles annually, including cars, trucks, buses, and electric models, while providing aftersales services such as maintenance, repairs, spare parts, financing, insurance, and fleet management.[1][2][4][5] The company operates 60 service centers nationwide, a computerized logistics center, and has expanded into renewable energy via Colmobil Energy, focusing on solar systems and energy solutions, positioning it as a benchmark in Israel's transportation sector through innovation and customer focus.[2][4]
Colmobil was founded in 1961 (with some sources citing 1936 establishment), evolving from a vehicle importer into Israel's dominant automotive group under Harlap family ownership.[1][2] Headquartered initially in Tel Aviv and now with key operations in Rosh HaAyin, it grew by securing exclusive distribution rights for premium brands and building extensive infrastructure, including sales centers in major cities and a nationwide service network employing around 1,300 people.[1][4][5] Pivotal moments include winning major military tenders in 2018 (e.g., 90 million NIS for 90 Mercedes Sprinter ambulances and 70 million NIS for 200 trucks) and expanding into electric vehicles and renewables in 2022, such as launching Hyundai's IONIQ electric lineup and entering solar energy.[3][4]
Colmobil rides the global shift to electric and sustainable mobility, aligning with Israel's push for greener transport amid regulatory standards and energy transitions.[2][4] Its timing capitalizes on EV adoption (e.g., Hyundai IONIQ launches syncing with Europe) and supply chain disruptions like Turkey import bans, prompting local production alternatives.[4][5] Market forces favoring it include strong domestic demand for imports, military contracts, and diversification into solar energy, influencing Israel's ecosystem by setting benchmarks in tech-integrated automotive services, logistics, and renewables while navigating geopolitical tariffs with minimal impact as a private, local-focused player.[2][3][5]
Colmobil's trajectory points to deepened EV dominance and energy diversification, leveraging its scale to lead Israel's mobility transition amid rising sustainability mandates. Trends like electrification, supply chain resilience, and hybrid models will shape growth, potentially expanding European-style flagship stores and renewables. Its family-owned stability and innovation focus position it to evolve from importer to full ecosystem enabler, reinforcing its benchmark status in a dynamic market.
Colmobil has 1 tracked investment across 1 company. The latest tracked deal is $63.0M Series C in Aurora Labs in July 2022.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 7, 2022 | Aurora Labs | $63.0M Series C | — | — |
Key people at Colmobil.
