Cohley is a technology company.
Cohley has raised $7.3M across 3 funding rounds.
Cohley has raised $7.3M in total across 3 funding rounds.
Cohley has raised $7.3M in total across 3 funding rounds.
Cohley's investors include Right Side Capital Management.
Cohley is a B2B SaaS platform for content generation and influencer marketing, enabling e-commerce and consumer brands to create high-quality, authentic visual content like UGC, product photography, videos, and reviews through a curated network of over 3,000 creators.[1][3] It serves mid-market and enterprise brands with $10M+ revenue (e.g., TOMS, CVS, Henkel), solving the challenge of scaling diverse, conversion-driving content across social media, e-commerce, email, and ads via streamlined workflows, AI tools like Brief Analysis, performance analytics, and seamless integrations.[1][2][3] With 42-52 employees in New York City, Cohley has raised $6.5M in funding (including a $5M round in 2021) and reports $10.9M revenue, powering data-informed strategies that cut costs and boost ROI.[2][4]
Cohley was founded in 2016 by Tom Logan and Erik Graber, who met while working at Piqora in 2015, a company focused on visual commerce tools that sparked their idea for a creator-content marketplace.[2][6] Drawing from experiences in content and e-commerce tech, they launched to address brands' pain in producing fresh, scalable UGC amid rising digital demands.[1][3] Early traction came from NYC's startup scene, evolving into a full platform with managed services, consumer insights, and enterprise features; a pivotal $5M raise in 2021 fueled R&D for integrations and expansion.[4][6]
Cohley rides the exploding creator economy and content marketing boom, where e-commerce brands need authentic UGC to combat ad fatigue and boost conversions on platforms like Amazon, TikTok, and Instagram.[1][3] Timing aligns with post-2020 shifts to video-first social commerce and AI-enhanced production, amplified by market forces like rising CAC and retailer demands for reviews/photos.[1][5] It influences the ecosystem by consolidating UGC/influencer tools, empowering DTC-to-enterprise brands to own content strategies, and fostering a self-sustaining creator network that scales organic growth.[3][6]
Cohley is poised to dominate as creator platforms evolve with AI (e.g., expanding Brief Analysis) and deepening e-com integrations amid 2026's projected $500B+ creator market.[1][3] Trends like shoppable social, retail media networks, and personalized UGC will accelerate adoption, potentially doubling revenue via global expansion and agency partnerships. Its influence may grow by setting standards for owned-content models, turning one-off campaigns into evergreen assets—bridging brands to the next wave of performance-driven creator tech.[3][6]
Cohley has raised $7.3M across 3 funding rounds. Most recently, it raised $5.0M Seed in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $5.0M Seed | Right Side Capital Management | |
| Jan 1, 2020 | $2.0M Seed | Right Side Capital Management | |
| May 1, 2018 | $250K Seed | Right Side Capital Management |