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CognitOps is a technology company.
CognitOps develops cloud-native software for warehouse optimization and labor planning, leveraging machine learning to enhance existing management systems. Its platform, CognitOps ALIGN, tracks real-time performance, identifies bottlenecks, and predicts workflows. This technology automates decisions concerning labor, inventory, and equipment, ultimately enhancing productivity and efficiency through predictive analytics.
Alex Ramirez and Reas Macken co-founded CognitOps in 2018. They recognized that warehouse managers faced significant operational burdens, with existing systems lacking predictive capabilities for proactive problem-solving. Their core insight was to build an intelligent layer capable of easing these demands while simultaneously improving overall warehouse performance.
The company's solutions are adopted by industry leaders seeking enhanced labor visibility, improved service level agreement attainment, and proactive resource allocation. CognitOps enables organizations to holistically manage and optimize their warehouse operations. The vision is to empower leadership with a comprehensive understanding of facilities, driving efficient and responsive supply chain execution.
CognitOps has raised $14.5M across 3 funding rounds.
CognitOps has raised $14.5M in total across 3 funding rounds.
CognitOps has raised $14.5M in total across 3 funding rounds.
CognitOps's investors include FirstMark Capital, Bain Capital Ventures, Ironspring Ventures, LiveOak Venture Partners, Notion Capital, Otherwise Fund, Schematic Ventures, Jesse Hertzberg, Will Gaybrick, CEAS Investments, Peter Christman, Haystack.
CognitOps is a B2B SaaS company founded in 2018 in Austin, Texas, that provides AI-powered warehouse optimization and labor planning software. Its core product, CognitOps Align, is a cloud-native platform that layers machine learning-driven predictive and prescriptive analytics onto existing warehouse management systems (WMS), enabling real-time KPI tracking, proactive labor allocation, and facility-wide performance optimization without major IT overhauls.[1][2][4][7] It serves supply chain, distribution, and retail leaders at Fortune 500 companies like Tractor Supply Co., McKesson, Sephora, Deckers, L’Occitane, Performance Health, PetSmart, Powerstop, Vallen, and AB InBev, solving chronic issues like manual forecasting, siloed data, labor inefficiencies, and order fulfillment delays amid eCommerce-driven complexity.[1][2][3] Customers report up to 35% labor cost reductions, improved throughput, cycle times, and SLA attainment in as little as two months.[1][4]
CognitOps emerged from the founders' frustration with fragmented supply chain technologies after they successfully built and scaled Reddwerks, a prior warehouse execution software company serving Fortune 500 clients.[1][5] In 2018, Alex Ramirez (CEO, handling strategy, customer success, HR, and fundraising) and Reas Macken (Head of Product, focusing on product strategy and operations) launched CognitOps in Austin to create a "Warehouse Operating System" that unifies existing systems via cloud, machine learning, and domain expertise—without replacements or upgrades.[1][3][5] Clint Miller joined as CTO for platform development, Kevin Safford as Chief Data Scientist for AI strategy, and John McDermott as VP of Customer Success for activations and growth.[1] Early traction came from addressing legacy software gaps in complex warehouses, quickly proving value through low-IT-lift implementations and real-world optimizations.[3][5]
CognitOps rides the AI-augmented supply chain wave, capitalizing on eCommerce surges, robotics adoption, and labor shortages that expose legacy WMS limitations in speed, quality, and cost.[3][5] Timing aligns with post-pandemic warehouse complexity and cloud/ML maturity, enabling "no-ripr-and-replace" intelligence layers that transform operations into optimized "machines" from receiving to shipping.[2][3] Market forces like rising fulfillment demands and fragmented tech stacks favor its approach, influencing the ecosystem by setting a standard for Warehouse Operating Systems—boosting productivity for hyperscalers without ecosystem lock-in.[1][3][5]
CognitOps is poised to expand beyond labor planning into frontier supply chain tech, launching new products leveraging its datasets and AI expertise while retaining blue-chip customers.[3] Trends like generative AI for operations, multimodal data integration, and sustainability-driven efficiency will accelerate its growth, potentially dominating as warehouses evolve into autonomous networks. Its influence could reshape B2B SaaS by proving lightweight overlays outperform bulky replacements, unlocking untapped supply chain potential for even more enterprises.[2][3][5]
CognitOps has raised $14.5M across 3 funding rounds. Most recently, it raised $11.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $11.0M Series A | FirstMark Capital | Bain Capital Ventures, Ironspring Ventures, LiveOak Venture Partners, Notion Capital, Otherwise Fund, Schematic Ventures, Jesse Hertzberg, Will Gaybrick, CEAS Investments, Peter Christman, Haystack |
| Jun 1, 2020 | $3.0M Seed | Peter Christman | Ironspring Ventures, LiveOak Venture Partners, Schematic Ventures, CEAS Investments, Churton Ventures |
| Sep 1, 2018 | $510K Seed | Ironspring Ventures, LiveOak Venture Partners, Schematic Ventures |