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Coalize is a human resources technology company based in Balneário Camboriú, Brazil, that develops a software-as-a-service platform designed to automate and simplify employee management processes for corporate clients. The enterprise consolidates essential administrative functions into a single digital solution, allowing organizations to manage hiring, payroll processing, time tracking, dismissals, and benefits administration through one centralized interface. To support these operations, the software suite incorporates specialized operational tools such as the Ponto Tablet application, digital work journey tracking systems for mobile devices, and automated calculators for national social security contributions. The company serves human resources professionals and corporate entrepreneurs across diverse business sectors, operating with continuous financial and developmental backing from lead institutional investor FEBACAPITAL since its early stages of growth. Coalize was officially founded in 2020 by co-founders Bárbara Welter, Jamal Vitorina, and Wellington Vitorino.
Coalize has raised $570K across 1 funding round.
Coalize has raised $570K in total across 1 funding round.
Coalize has raised $570K in total across 1 funding round.
Coalize's investors include Igah Ventures, Matterscale Ventures.
Coalize has raised $570K across 1 funding round. Most recently, it raised $570K Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $570K Seed | — | Igah Ventures, Matterscale Ventures | Announced |
Coalize is a Brazilian HR tech startup founded in 2020 that builds a digital platform automating key employee management processes, including digital onboarding, document management, time tracking, and payroll integration.[1][2][4] It primarily serves small and medium-sized businesses (SMBs) in Brazil, helping over 3,000 clients like Subway and OralUnic streamline HR operations and comply with local labor regulations.[1] The company solves fragmented HR workflows by consolidating tools into one platform, recently raising a $570K seed round from investors including Urca Angels, Grão Venture Capital, and iFood founder Guilherme Bonifácio to fuel AI enhancements, geographic expansion, and SMB growth.[1]
Coalize was founded in 2020 in Brazil by Bárbara Welter and Wellington Vitorino, who identified the need for simplified HR automation amid complex local regulations.[1] The idea emerged from the challenges of manual employee management in SMBs, leading to a platform that integrates core HR functions.[2][4] Early traction came quickly, with the company now serving over 3,000 clients including major brands like Subway and Contábil, culminating in its $570K seed round to scale operations.[1]
(Note: A separate entity at coalize.in appears to focus on general product development, unrelated to this HR platform.[3])
Coalize rides the wave of HR tech digitization in Latin America, where SMBs face bureaucratic HR hurdles like union rules and payroll complexities.[1] Its timing aligns with post-pandemic remote work shifts and AI adoption, enabling scalable automation in a region with growing startup ecosystems.[1][4] Market forces like Brazil's SMB boom and investor interest from firms like Grão Venture Capital favor its expansion, positioning it to influence local HR standards by reducing administrative burdens and fostering efficiency.[1]
Coalize is poised for accelerated growth through AI integrations and Brazilian market penetration, potentially capturing more SMBs amid rising HR tech demand.[1] Trends like regulatory tech and AI personalization will shape its path, evolving it from a seed-stage player to a regional leader. As it builds on its 3,000-client base, expect deeper ecosystem impact via tools that democratize advanced HR for underserved businesses—echoing its core mission to simplify employee management from day one.[1][2]
