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§ Private Profile · Noida, Uttar Pradesh, India
Technology-enabled D2C brand designing and selling lingerie and innerwear for Indian women, focused on fit, quality, and comfort.
Clovia is an India-based direct-to-consumer apparel company that designs and sells lingerie, innerwear, and intimate apparel tailored specifically for the Indian women's market. The technology-enabled brand utilizes data-driven insights from real body types to manage an in-house design process and a highly scalable manufacturing supply chain. Operating through both online and offline retail channels, the enterprise has grown to serve over three million customers across more than 2,500 cities globally, with repeat buyers accounting for exactly half of its mobile sales. In 2022, the corporate conglomerate Reliance Retail acquired an 89 percent majority stake in the business for ₹950 crore, valuing the transaction at approximately $125 million. Currently employing a workforce of over 500 people, the organization was originally incorporated as Purple Panda Fashions in 2012 by co-founders Neha Kant, Pankaj Vermani, and Suman Chowdhury.
Clovia has raised $18.0M across 3 funding rounds.
Clovia has raised $18.0M in total across 3 funding rounds.
Clovia has raised $18.0M in total across 3 funding rounds.
Clovia's investors include Golden Birch Investments, Anisha Singh, AT Capital Group, Ravi Dhariwal, Singularity Ventures.
Clovia has raised $18.0M across 3 funding rounds. Most recently, it raised $4.0M Pre-Series C in December 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 13, 2020 | $4M Series B Plus | Golden Birch Investments, Anisha Singh | — | Announced |
| Jan 25, 2019 | $10M Series B | AT Capital Group | — | Announced |
| Apr 12, 2017 | $4M Series A | — | Ravi Dhariwal, Singularity Ventures | Announced |