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§ Private Profile · 310 Culvert St Suite 301, Cincinnati, Ohio 45202
B2B SaaS platform provides automated AI coaching for enterprise organizations, focused on talent development and team cohesion.
Cloverleaf is a Cincinnati, Ohio-based B2B software company that provides automated artificial intelligence coaching embedded directly into daily workplace communication tools. The platform utilizes behavioral science and established personality assessments, including StrengthsFinder, Enneagram, and DISC, to deliver personalized coaching insights to corporate employees. By integrating with widely used enterprise applications such as Microsoft Teams and Slack, the system offers real-time guidance designed to improve soft skills, team collaboration, and overall employee engagement. Operating on a subscription-based business model, the enterprise talent development platform has successfully scaled its operations to serve more than one million active users. To support its continued market expansion and ongoing product development, the organization has raised $9 million in Series A venture funding. Cloverleaf was founded in 2017 by Darrin Murriner, Kirsten Moorefield, Levi Bethune, and Ford Knowlton.
Cloverleaf.me has raised $16.8M across 3 funding rounds.
Cloverleaf.me has raised $16.8M in total across 3 funding rounds.
Cloverleaf.me is a B2B SaaS platform delivering AI-powered coaching and team development tools, launched in 2018 and headquartered in Cincinnati, Ohio.[1][3] It serves HR leaders, managers, and teams in enterprise organizations, educational institutions, nonprofits, and coaching professionals by centralizing behavioral assessments (like DISC, 16 Types, Enneagram), providing proactive AI coaching via Slack, Microsoft Teams, Outlook, Google Workspace, and HRIS integrations (Workday, SAP SuccessFactors), and tracking real behavior change for improved performance, collaboration, and engagement.[1][2][3][4][5] The platform solves scalability issues in employee development—replacing fragmented tools, one-off trainings, and manual admin with just-in-time, personalized nudges that boost team dynamics, cut assessment costs by up to 32%, and deliver 2x engagement over other platforms, trusted by 45,000 teams with proven lifts in performance (86% increase reported).[3][4][5] At Series A-II stage with $19.34M raised (last round $7.3M about a year ago), it shows steady growth momentum in the AI coaching market.[2]
Cloverleaf was co-founded in 2018 by Darrin Murriner and Kirsten Moorefield, building on insights from behavioral science to address gaps in traditional coaching.[1] The idea emerged from recognizing that workplace development needed automation: fragmented assessments, infrequent training, and lack of real-time context hindered team performance, prompting the creation of the world's first AI Coach—a proactive system grounded in 12 validated assessments rather than generic advice.[1][5][6] Early traction came quickly with a days-long implementation model (no new logins required), integrations into daily tools, and self-service SaaS options, evolving from individual coaching to team-aware intelligence that factors in dynamics, HRIS data, and workday context.[1][3][4] Pivotal moments include defining the AI coaching category ahead of rivals like BetterUp Grow or CoachHub AIMY, achieving SOC 2 Type II, ISO 27001, and GDPR compliance, and scaling to 45,000 teams while raising $19.34M across rounds.[1][2][3]
Cloverleaf stands out in the crowded HR tech space through these key advantages:
Cloverleaf rides the AI-driven personalization wave in HR tech, capitalizing on post-pandemic demands for remote/hybrid team cohesion amid talent shortages and quiet quitting trends.[3][5] Timing is ideal: as enterprises consolidate SaaS sprawl (average org uses 130+ tools), Cloverleaf's no-login, in-flow model reduces friction while AI maturity enables behavioral science at scale—unlike early chatbots, it's ethically grounded and privacy-first.[1][4] Market forces like rising L&D budgets (projected $400B+ globally) and ROI pressure favor it, especially versus manual coaching (costly, unscalable) or sentiment-only platforms.[2][5] It influences the ecosystem by redefining development—shifting from event-based training to continuous, data-unified growth—empowering 45,000 teams to boost collaboration in high-stakes sectors like enterprise and nonprofits, while competitors chase catch-up.[1][2][3]
Cloverleaf is poised to dominate AI coaching as HR tech consolidates around integrated, measurable platforms. Next steps likely include deeper AI enhancements (e.g., predictive friction alerts via expanded HRIS data) and global enterprise wins, building on recent funding for product-led growth.[2][4] Trends like multimodal AI, workforce analytics mandates, and hybrid work permanence will amplify its edge, potentially doubling user base amid 20-30% CAGR in talent tech. Its influence may evolve from pioneer to standard-setter, embedding team intelligence in everyday tools—unleashing sustained performance as the original AI Coach scales impact across modern orgs.[1][3][6]
Cloverleaf.me has raised $16.8M in total across 3 funding rounds.
Cloverleaf.me's investors include Joe Henderson, Cintrifuse Capital, Conductive Ventures, Origin Ventures, BBG Ventures, Jenny Fielding, Scott Hartley, Rethink Education, Village Capital, 1809 Capital, Airwing Ventures, JobsOhio.
Cloverleaf.me has raised $16.8M across 3 funding rounds. Most recently, it raised $7.3M Series A Extension in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 27, 2024 | $7.3M Series A Plus | — | JOE Henderson, Cintrifuse Capital, Conductive Ventures | Announced |
| Jun 1, 2022 | $9M Series A | Origin Ventures | BBG Ventures, Jenny Fielding, Scott Hartley, Rethink Education, Village Capital, 1809 Capital, Airwing Ventures, JobsOhio, Mucker Capital, Queen City Angels, ScOp Venture Capital | Announced |
| Apr 1, 2018 | $500K Seed | — | Keyhorse Capital, Lightship Capital | Announced |