Clootrack is a technology company.
Clootrack has raised $4.5M across 2 funding rounds.
Clootrack has raised $4.5M in total across 2 funding rounds.
Clootrack is an AI-powered Voice of the Customer (VoC) platform that analyzes unstructured feedback from over 1,000 sources, including reviews, surveys, support tickets, chats, social media, and CRM data, to deliver unsupervised, decision-ready insights with 98% accuracy.[1][2][3] Designed for enterprise CX, product, and strategy teams, it serves global consumer brands managing multi-brand, multi-market operations in 55+ languages, solving the problem of fragmented customer signals by unifying them into real-time views of customer behavior, emotions, intent, and drivers.[1][2] The platform has driven measurable growth, such as 18% reductions in e-commerce returns, 0.6-star rating lifts in 90 days, 35% churn reductions, and accelerated product development cycles, through seamless integrations with tools like Salesforce, Medallia, Genesys, Qualtrics, Zendesk, and Tableau.[1][2][4]
Headquartered in Claymont, Delaware, Clootrack processes millions of data points daily via a SaaS model with annual subscriptions, supporting enterprise-scale operations with GDPR compliance and ISO 27001 certification.[1][2][4] It has raised under $5M in funding across two rounds and generates around $48.7M in revenue with about 200 employees.[4]
Clootrack emerged as an enterprise-grade solution to address the limitations of traditional VoC tools, which often rely on manual tagging, sampling, or biased analysis, by leveraging patented unsupervised AI for holistic, real-time customer intelligence.[1][3] Founded prior to its Delaware headquarters establishment (exact year not specified in available data), the company is led by a core team including the CEO, CTO, VP of Engineering, VP of Technology, Lead Product Manager, and HR Manager, focusing on building a robust AI engine for high-stakes decisions.[3][4]
Early traction came from its ability to ingest and analyze 100% of feedback across touchpoints, with pivotal integrations and partnerships like being selected as PointClickCare's Unified CX Analytics Platform in July 2024, demonstrating its evolution toward comprehensive data unification and actionable outcomes for brands.[1][4] Client testimonials highlight its adaptability from initial projects, such as analyzing US supplement market reviews for a branding firm in 2021, leading to positive project impacts through intuitive, goal-oriented delivery.[5]
Clootrack rides the wave of AI-driven customer experience analytics amid exploding unstructured data volumes from digital touchpoints, where traditional dashboards fail to uncover actionable "why" insights at scale.[1][2][6] Its timing aligns with enterprises prioritizing real-time VoC intelligence for loyalty and growth in multi-market operations, fueled by market forces like rising e-commerce, social listening demands, and AI advancements in natural language processing.[1][4] By influencing the ecosystem through Medallia Xchange listings and partnerships (e.g., PointClickCare), it accelerates CX transformations for global brands, setting standards for unsupervised AI in BI and big data consulting.[4][5][6]
Clootrack is poised to expand its AI super agent capabilities, targeting deeper healthcare and multi-brand sectors with enhanced integrations and proprietary models for predictive churn prevention and personalized CX strategies.[2][4] Trends like multimodal AI (voice/text) and generative insights will shape its trajectory, potentially boosting adoption amid regulatory pushes for data privacy. Its influence may evolve by powering ecosystem-wide decisions, turning Clootrack from a VoC platform into an indispensable growth engine for enterprises navigating customer-centric markets—echoing its core mission of transforming feedback into measurable outcomes.[1][2]
Clootrack has raised $4.5M in total across 2 funding rounds.
Clootrack's investors include Axilor Ventures, Transpose platform, Oshri Kaplan.
Clootrack has raised $4.5M across 2 funding rounds. Most recently, it raised $4.0M Series A in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $4.0M Series A | Axilor Ventures, Transpose platform, Oshri Kaplan | |
| Jan 1, 2019 | $500K Seed | Axilor Ventures, Transpose platform, Oshri Kaplan |