Cloosiv is a technology company.
Cloosiv has raised $1.5M across 2 funding rounds.
Key people at Cloosiv.
Cloosiv was founded in 2017 by Tim Griffin (Founder, CEO).
Cloosiv has raised $1.5M in total across 2 funding rounds.
Key people at Cloosiv.
Cloosiv was a mobile ordering platform designed for independent coffee shops, enabling customers to order ahead, skip lines, pay in-app, customize drinks, tip, and earn rewards—all within a single app that aggregated multiple local shops.[1][2][3][5] It targeted small businesses lacking resources to build their own apps, charging merchants a percentage per order (decreasing with volume) while helping them compete with chains like Starbucks.[3][5] Founded in 2017 in Charlotte, North Carolina, Cloosiv raised $1.15M, grew to support nearly 300-315 locations by 2019 with strong KPI growth, but merged with Odeko in August 2020, after which it ceased independent operations.[1][2][3]
Cloosiv was founded in 2017 by Tim Griffin (CEO, Charlotte-based) alongside James (likely James Durrant or similar, Arlington-based) and others, initially testing broader mobile ordering functions after launching in January 2018 in Charlotte, NC.[1][2] The team pivoted in July 2018 to focus exclusively on independent coffee shops, recognizing chains' dominance in white-labeled apps and small shops' need for affordable mobile tools.[2][5] Early traction came quickly post-pivot, scaling to nearly 300 locations by early 2019 with significant monthly growth in key metrics; a $1M seed round in October 2019 from investors like Y Combinator's Paul Graham, Gigster's Roger Dickey, and Electric Capital's Avichal Garg fueled expansion plans toward 500+ locations.[2][3][5]
Cloosiv rode the mobile ordering boom in food and beverage, accelerated by consumer demand for convenience (e.g., Starbucks' 13% mobile transactions) and independents' need to counter chain apps amid rising contactless payments.[3][5] Timing was ideal in 2018-2020, as COVID-19 amplified skip-the-line needs, but small shops lacked dev resources—market forces like fragmented POS systems (Square, Toast) created openings for specialized platforms.[1][5] It influenced the ecosystem by proving niche aggregation models for underserved verticals like coffee, paving the way for consolidators like Dripos (post-merger era, replacing multiple tools) and competitors like Joe Coffee, while highlighting payments/loyalty integration trends.[1][5]
Post-2020 merger with Odeko, Cloosiv's standalone journey ended, but its tech and focus likely bolstered Odeko's coffee-centric offerings amid ongoing POS unification trends.[1] Looking ahead, expect its legacy in coffee mobile ordering to shape evolved platforms tackling multi-tool fragmentation (e.g., Dripos' $11M raise in 2024 for all-in-one POS/payments/loyalty).[1] As contactless and loyalty demands grow, similar niche players may consolidate further, evolving Cloosiv's influence into broader, AI-enhanced ecosystems for independents—tying back to its core mission of leveling the playing field for local coffee shops.[1][2]
Cloosiv was founded in 2017 by Tim Griffin (Founder, CEO).
Cloosiv has raised $1.5M in total across 2 funding rounds.
Cloosiv's investors include Granite Asia, True Global Ventures, Alkeon Capital, AME Cloud Ventures, BDC Venture Capital, Coelius Capital, Decibel Partners, Electric Capital, General Catalyst, Hanabi Capital, Hardware Club, Heretic Ventures.
Cloosiv has raised $1.5M across 2 funding rounds. Most recently, it raised $500K Seed in April 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2020 | $500K Seed | Granite Asia, True Global Ventures | |
| Oct 1, 2019 | $1.0M Seed | Alkeon Capital, AME Cloud Ventures, BDC Venture Capital, Coelius Capital, Decibel Partners, Electric Capital, General Catalyst, Granite Asia, Hanabi Capital, Hardware Club, Heretic Ventures, Innovation Endeavors, InterWest, Operator Collective, Sequoia Capital, Sherpalo Ventures, True Global Ventures, Y Combinator, Yan-David Erlich |
