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Based in Greenwood Village, Colorado, ClickFox develops customer experience analytics software that utilizes big data platforms and proprietary algorithms to analyze omnichannel customer journeys. The enterprise platform integrates touchpoint data across various corporate systems to map end-to-end interactions, providing predictive analytics and behavioral insights designed to optimize satisfaction and reduce client churn. The software company operates with approximately 81 employees and generates an estimated $17.5 million in annual revenue for 2025, having secured $34 million in total venture funding to support its operations. ClickFox serves a broad client base of Fortune 500 enterprises, including notable customers and strategic technology partners such as BMO Financial Group and Atos, and has successfully analyzed over 100 billion individual customer journeys. The analytics organization was officially founded in 2000 and is currently led by Chief Executive Officer Marco Pacelli.
ClickFox has raised $35.0M across 3 funding rounds.
ClickFox has raised $35.0M in total across 3 funding rounds.
ClickFox has raised $35.0M across 3 funding rounds. Most recently, it raised $18.0M Series C in November 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2010 | $18M Series C | — | Cedar Fund, StageOne Ventures | Announced |
| Apr 1, 2008 | $13M Series B | — | Cedar Fund, StageOne Ventures | Announced |
| Jan 1, 2004 | $4M Series A | — | Cedar Fund, StageOne Ventures | Announced |
ClickFox has raised $35.0M in total across 3 funding rounds.
ClickFox's investors include Cedar Fund, StageOne Ventures.
ClickFox, now operating as BryterCX, is a customer experience analytics company founded in 2000 that builds a big data platform for mapping and analyzing customer journeys across channels like websites, IVR systems, contact centers, retail stores, and mobile apps[1][2][3]. It serves enterprises in sectors such as financial services, utilities, insurance, retail, and telecom, solving the problem of fragmented customer data by connecting interactions into sequential journeys using AI, machine learning, and patented pattern recognition to boost retention, satisfaction, revenue, and efficiency[1][2][3]. The platform processes over one billion interactions monthly via a subscription model based on interactions and channels, with clients achieving billions in savings; it last raised significant funding around 2010-2018 (Series C $18M and later $38M led by Arrowroot Capital) and reports $17.5-27.6M in revenue with 50-81 employees[1][2][3].
ClickFox launched in 2000 in Atlanta as a web-based analytics startup, quickly gaining traction for customer behavior analysis and earning Forbes recognition as one of the top 10 industry-disrupting startups[1]. It pivoted from web analytics to interactive voice response (IVR) systems—where competition remains scarce—and expanded to omnichannel tracking, driven by a philosophy of delivering flexible, scalable big data solutions for customer lifecycle events[1]. Key early investors included Morgan Stanley, Delta Ventures, and Ascent Venture Partners; leadership featured experts like board advisor Jeff Papows and executives with backgrounds at GE, AT&T, NICE Systems, and IBM, fueling growth to Fortune 500 clients before relocating headquarters to Englewood/Greenwood Village, Colorado, and rebranding to BryterCX[1][2][3][4].
ClickFox rides the customer journey intelligence trend amid exploding enterprise data volumes, where firms struggle to understand omnichannel behaviors amid AI and big data shifts[1][2]. Timing aligns with post-2010 growth in CX management tools, filling gaps in IVR and cross-channel analytics that competitors like UXPressia or TheyDo address less comprehensively[2]. Market forces like rising customer retention demands and churn reduction in telecom/insurance favor it, influencing the ecosystem by setting standards for predictive journey analytics and enabling data-driven operations for Global 1000 firms[1][3].
BryterCX is poised to expand into new verticals like healthcare and employee journeys, leveraging recent funding to productize AI use cases amid growing CX orchestration demand[2]. Trends in real-time analytics and generative AI will amplify its platform, potentially evolving influence through partnerships and acquisitions in a consolidating martech space. As the pioneer in unchallenged IVR analytics, it remains a stealth powerhouse for enterprises decoding customer data chaos[1].
