Clickable is a company.
Clickable has raised $30.0M across 3 funding rounds.
Key people at Clickable.
Clickable has raised $30.0M in total across 3 funding rounds.
Clickable has raised $30.0M in total across 3 funding rounds.
Clickable's investors include Amadeus Capital Partners, FirstMark Capital, O'Reilly AlphaTech Ventures, Union Square Ventures.
Key people at Clickable.
Clickable is a marketing technology company founded in 2006 that provides automated data collection, custom reporting, and dashboards to help agencies and brands measure marketing ROI across multiple channels.[1][3] It unifies data from social, search, CRM, email, and other tools, solving the problem of manual data wrangling by delivering actionable insights and scalable solutions tailored to business needs, primarily serving marketers overwhelmed by data volume.[1][3] The platform emphasizes human-centered analytics for sectors like automotive, enabling better visibility on revenue metrics and customer retention without cookie-cutter tools.[3]
As a subsidiary of LookSmart Ltd. since its 2013 acquisition, Clickable focuses on long-term client partnerships via referrals rather than sales tactics, adapting to evolving digital landscapes with award-winning software for search and social advertising.[1][3]
Clickable was founded in 2006 to address the growing complexity of marketing data from exploding sources like social, search, and analytics tools.[1][3] It emerged as a solution for agencies and brands needing automated ROI measurement, starting with pro advertising tools and expertise in dedicated search and social campaigns.[3] A pivotal moment came in 2013 when LookSmart Ltd. (NASDAQ: LOOK) acquired it to bolster their Search Advertising Network, integrating Clickable's award-winning software into a broader ecosystem.[1] This acquisition marked its evolution from standalone analytics to a customized, scalable platform under a public parent, prioritizing relationships and innovation amid shifting digital ad challenges.[1]
(Note: Search results reference a separate 2018 acquisition by Brand Networks forming Azalea Commerce, but current operations align with LookSmart affiliation.[6])
Clickable rides the trend of marketing data explosion, where multichannel campaigns generate overwhelming volumes that hinder decision-making, positioning it as a key enabler in the martech stack.[1][3] Timing favors it amid rising demand for automated, integrated analytics post-privacy changes and ad platform shifts, helping brands consolidate insights from fragmented sources like social and CRM. Market forces such as AI-driven personalization and ROI scrutiny amplify its value, influencing the ecosystem by empowering agencies to scale without design/data expertise, indirectly supporting ad tech evolution.[1][3]
Clickable's emphasis on custom automation positions it to capitalize on AI-enhanced martech integrations and real-time analytics demands, potentially expanding into emerging channels like connected TV or regulated e-commerce if trends align.[1][3] Upcoming shifts toward privacy-first data and predictive insights will shape its trajectory, with its LookSmart backing enabling further innovation in shopper-centric tools. Its influence may grow by deepening automotive and agency partnerships, evolving from data unifier to full marketing intelligence leader—reinforcing its core promise of smarter decisions over spreadsheets.[1][3]
Clickable has raised $30.0M across 3 funding rounds. Most recently, it raised $12.0M Series C in October 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2011 | $12.0M Series C | Amadeus Capital Partners, FirstMark Capital, O'Reilly AlphaTech Ventures, Union Square Ventures | |
| Jul 1, 2008 | $15.0M Series B | Amadeus Capital Partners, FirstMark Capital, O'Reilly AlphaTech Ventures, Union Square Ventures | |
| Jun 1, 2007 | $3.0M Series A | Amadeus Capital Partners, FirstMark Capital, O'Reilly AlphaTech Ventures, Union Square Ventures |
