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§ Private Profile · Gurugram, Haryana
Personal care company offering waterless hygiene, skincare, and wellness products for the Indian market, developed with biotechnology.
Based in Delhi, India, Clensta International Private Limited is a consumer goods company that develops and manufactures personal hygiene, skincare, haircare, and wellness products utilizing proprietary waterless cleansing technology. The enterprise formulates its commercial consumer portfolio by combining natural ingredients with advanced biotechnology to deliver effective hygiene solutions that do not require water for rinsing off. Operating primarily within the beauty and personal care sectors, the firm retails a diverse range of merchandise including fragrances, serums, moisturizers, essential oils, shampoos, conditioners, body lotions, and beauty accessories. Incubated at the Indian Institute of Technology Delhi's Biotechnology Business Incubation Facility, the organization specifically targets the domestic Indian consumer market with environmentally conscious and scientifically backed formulations. Clensta was founded in 2016 by Indian Institute of Technology Delhi alumni Ashish Mishra and Puneet Kumar Gupta.
Clensta has raised $12.8M across 3 funding rounds.
Clensta has raised $12.8M in total across 3 funding rounds.
Clensta has raised $12.8M across 3 funding rounds. Most recently, it raised $9.1M Series B in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 11, 2023 | $9.1M Series B | Royal Family OF The UAE, Tradecred | Parineeti Chopra, Keiretsu Forum, Mumbai Angels, O2 VC Fund | Announced |
| Dec 1, 2021 | $3M Series A | — | Venture Catalysts, CA Gaurav Jain, Mitesh Shah, N+1 Capital | Announced |
| May 27, 2021 | $690K Venture Round | Rahul Chowdhury | — | Announced |
Clensta is a direct-to-consumer personal care brand specializing in skin care, hair care, and wellness products infused with natural ingredients and backed by proprietary technologies like STAR and CRAN. It serves consumers seeking targeted solutions for issues like dullness, acne, hair growth, hydration, and sun protection through items such as face washes, serums, sunscreens, and body lotions, sold via its e-commerce site and multi-brand platforms.[1][2] The company solves everyday personal care needs with clean, green, tech-enabled formulations developed via an in-house R&D lab partnered with IIT-Delhi, emphasizing reduced pollution, waste, and innovative natural ingredients; it has raised $18.2M in funding, including a Rs 20 crore Series A, to scale sales and marketing.[2][3]
Founded in 2016 and based in Gurugram, India, Clensta emerged as an indigenous healthcare startup focusing on innovative hygiene solutions, initially pioneering waterless body bath and shampoo for hospitals, elderly patients, defense personnel, and others unable to use water.[1][3][4] The idea stemmed from making hygiene accessible anytime, anywhere, evolving into a broader personal care portfolio with tech-nature integration; its five-step R&D process—ideation, feasibility, formulation, patenting, and piloting—involves market surveys, A/B testing, and stability checks in collaboration with IIT-Delhi.[2] Early traction included funding rounds like Rs 50 million via NCD from N+1 Capital and partnerships (e.g., with Cipla for hospital/pharmacy expansion), alongside a recent leadership shift as co-founder Ashish Mishra stepped down in early 2025 to launch a new venture.[1][3]
Clensta rides the booming D2C beauty & personal care wave in India, blending e-commerce (11,248 related startups) with health-tech innovations like waterless hygiene amid rising demand for sustainable, tech-backed wellness post-pandemic.[1][2][4] Timing aligns with market forces favoring natural, effective alternatives to chemical-heavy products, fueled by consumer shifts to clean beauty and accessible hygiene for underserved groups (e.g., hospitals, defense); its IIT-Delhi tie-up exemplifies academia-industry synergy driving indigenous tech in a crowded sector.[2][3] By influencing the ecosystem through scalable D2C models and partnerships (e.g., Cipla), Clensta accelerates adoption of nature-tech hybrids, contributing to India's personal care market growth while prioritizing environmental impact.[1][2]
Clensta's momentum—via funding, R&D edge, and D2C traction—positions it for aggressive scaling toward 5 crore households, with expansions into hospitals/pharmacies and new categories amid India's wellness surge. Trends like AI-driven personalization, sustainability mandates, and post-2025 leadership refresh (e.g., Mishra's exit) will shape its path, potentially amplifying influence through global D2C exports or deeper tech integrations. As a tech-nature pioneer, it could redefine accessible care, evolving from hygiene innovator to household staple in a $20B+ beauty market.
Clensta has raised $12.8M in total across 3 funding rounds.
Clensta's investors include Royal Family of the UAE, TradeCred, Parineeti Chopra, Keiretsu Forum, Mumbai Angels, O2 VC Fund, Venture Catalysts | India's First Integrated Incubator, CA Gaurav Jain, Mitesh Shah, N+1 Capital, Rahul Chowdhury.