Clarivoy is a technology company.
Clarivoy has raised $1.8M across 2 funding rounds.
Clarivoy has raised $1.8M in total across 2 funding rounds.
Clarivoy is a technology company specializing in marketing analytics and multi-touch sales attribution for the automotive industry.[1][2][4] It builds a dealership marketing cloud that tracks consumer purchase journeys across channels and devices, serving auto dealerships and marketers by solving the problem of opaque ad performance measurement without cookies or biases.[1][2][4] The platform maps interactions from first touch to sale, identifies influences on purchases, and provides unbiased insights into over 160 million monthly shopping sessions, enabling better budget allocation and ROI.[1][3][4] Recent growth includes partnerships like the January 2025 launch of an Automotive Enterprise CDP with Treasure Data for unified customer data and personalized campaigns.[2][5]
Founded in 2009 and headquartered in Columbus, Ohio, Clarivoy emerged to address the automotive sector's need for precise marketing measurement amid rising multi-channel advertising.[1] Its proprietary technology evolved from foundational datasets tracking consumer journeys, expanding into identity resolution (e.g., 2023's Identity AI launch linking devices and behaviors) and cookieless attribution.[1][2] Pivotal moments include integrations with Blockgraph for TV ad measurement and the 2025 Treasure Data CDP collaboration, debuted at NADA, which positions it as an implementation partner for enterprise data unification in dealerships.[1][2][5] This trajectory reflects adaptation to privacy changes and multi-screen ecosystems, earning praise as the industry's standard for unbiased metrics.[1][3]
Clarivoy rides the wave of privacy-first marketing and the decline of third-party cookies, enabling cookieless attribution critical for automotive's fragmented multi-screen ecosystem (TV, streaming, online/offline).[1][2][4] Timing aligns with rising demand for first-party data and AI personalization amid regulatory shifts, positioning it ahead of competitors like C3 Metrics in auto-specific depth.[1] Market forces favoring it include dealerships' need for transparency in ad spend (e.g., holding third parties accountable) and integrations amplifying CDP adoption for ROI-driven campaigns.[2][3][5] It influences the ecosystem by setting measurement standards, fostering data-driven decisions that reduce waste and boost efficiency in a $1T+ auto retail market.[1][3]
Clarivoy is poised for expansion through CDP partnerships and identity tech, targeting larger dealer groups amid accelerating AI data unification trends.[2][5] Expect deeper integrations with streaming/ad platforms and potential enterprise scaling beyond auto, shaped by privacy regs and multi-touch analytics demand. Its unbiased edge could solidify dominance, evolving from attribution specialist to full marketing intelligence leader—empowering dealers to "stop guessing and start knowing," as its tools promise.[2][4]
Clarivoy has raised $1.8M in total across 2 funding rounds.
Clarivoy's investors include Rev1 Ventures.
Clarivoy has raised $1.8M across 2 funding rounds. Most recently, it raised $1.0M Seed in March 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2016 | $1.0M Seed | Rev1 Ventures | |
| Sep 1, 2014 | $800K Seed | Rev1 Ventures |