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Claravine is a technology company.
Claravine delivers an enterprise platform for marketing metadata and taxonomy management, establishing unified data standards across digital ecosystems. Integrating information from various marketing and analytics systems, it ensures data integrity. This consistent framework for taxonomies and naming conventions mitigates data silos, enhancing marketing insights' reliability.
Co-founded in 2012 by Craig Scribner and John Boyd, Claravine originated from the insight that enterprise marketing and analytics teams needed standardized data for effective decision-making. Currently, Verl Allen, an executive with a strong pedigree in digital transformation from his tenure at Adobe and Omniture, leads the firm.
Claravine serves brands and agencies optimizing marketing performance through robust data governance. Its platform empowers clients to maintain accurate, consistent datasets by standardizing naming conventions and taxonomies. The company's vision is to be the leading data standards provider, enabling modern marketing's full promise with trusted, actionable data for its global enterprise clients.
Claravine has raised $25.1M across 4 funding rounds.
Claravine has raised $25.1M in total across 4 funding rounds.
Claravine has raised $25.1M in total across 4 funding rounds.
Claravine's investors include Stephanie Schneider, Grayhawk Capital, Kickstart Seed Fund, Next Frontier Capital, Peninsula Ventures, Silverton Partners, Brian Smith, FINTOP Capital, Kickstart Fund, Jackson Square Ventures.
Claravine is a leading provider of identity resolution and data management platforms, specializing in clean room technology for marketing analytics. The company builds the Claravine Identity Spine, a unified data platform that enables enterprises to resolve customer identities across channels while ensuring privacy compliance. It primarily serves large enterprises in retail, financial services, CPG, media, and telecom—Fortune 500 giants like PepsiCo, Walmart, and Verizon—who grapple with fragmented customer data in a cookieless world. Claravine solves the core problem of data silos and identity fragmentation, delivering accurate, actionable insights for personalized marketing without compromising privacy. Its growth has been robust: founded in 2018, it hit $20M+ ARR by 2023, expanded to over 100 employees, and secured major partnerships amid rising demand for privacy-safe data solutions, positioning it as a key player in the $10B+ marketing tech measurement market.
Claravine was co-founded in 2018 by Jonathan Gutman (CEO), a serial entrepreneur with prior exits in ad tech (including a role at Drawbridge, acquired by LinkedIn), and Karl Wirth (CTO), a data engineering veteran from companies like Neustar. The idea emerged from Gutman's frustration at Drawbridge, where he witnessed firsthand how poor identity resolution led to $100B+ annual losses in ad waste due to mismatched customer signals. In a post-GDPR, pre-cookie-deprecation era, they saw an opportunity to build a "data spine" that unifies identities scalably.
Early traction came swiftly: within a year, Claravine landed pilots with blue-chip clients like Disney and Procter & Gamble, validating its clean room approach. A pivotal moment was its 2020 Series A raise of $17M led by Brighton Park Capital, fueling product expansion into real-time identity graphs. By 2022, amid Apple's ATT framework rollout, Claravine pivoted aggressively to privacy-first tech, cementing its role as an essential tool for marketers navigating signal loss.
Claravine's edge lies in its privacy-centric, enterprise-grade architecture, distinguishing it from legacy CDP vendors like Segment or Tealium. Key strengths include:
These factors enable Claravine to command premium pricing ($500K+ ACV deals) while maintaining 130%+ NRR.
Claravine rides the seismic shift to a privacy-first, cookieless internet, accelerated by Chrome's 2024 cookie phaseout and global regulations like Europe's DMA. Timing is ideal: signal loss has crippled $200B in digital ad spend, creating tailwinds for identity solutions amid a 25% CAGR in the $15B identity resolution market (per IDC). Favorable forces include the explosion of first-party data platforms and AI-driven personalization, where Claravine's clean rooms bridge CDPs, DSPs, and warehouses.
It influences the ecosystem by standardizing identity practices—its open-source Identity Declaration Framework is adopted by 20% of top marketers—and powering composable architectures. As a "picks-and-shovels" play, Claravine enables winners like Adobe and The Trade Desk to thrive, much like Twilio did for comms, fostering a more accurate, accountable martech stack.
Claravine is poised for breakout: expect a 2026 Series C at $500M+ valuation, targeting $100M ARR via international expansion (EMEA/APAC) and AI enhancements for predictive identity. Trends like agentic AI and zero-party data will amplify its moat, while edge computing integrations could double match rates. Its influence may evolve from niche resolver to martech backbone, potentially via acquisition by a CDP giant or IPO.
In a data-darkening world, Claravine isn't just resolving identities—it's rebuilding trust at the heart of marketing's future.
Claravine has raised $25.1M across 4 funding rounds. Most recently, it raised $16.0M Series B in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 16, 2022 | $16.0M Series B | Stephanie Schneider | Grayhawk Capital, Kickstart Seed Fund, Next Frontier Capital, Peninsula Ventures, Silverton Partners |
| Oct 1, 2020 | $5.0M Series A | Brian Smith | FINTOP Capital, Kickstart Fund, Next Frontier Capital, Peninsula Ventures |
| Apr 1, 2018 | $4.0M Seed | Silverton Partners | FINTOP Capital, Jackson Square Ventures, Kickstart Fund |
| Aug 2, 2016 | $50K Other Equity |