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City Expert is a Belgrade, Serbia-based online real estate agency that digitalizes the buying, selling, and renting of residential properties through a centralized digital platform. The company eliminates traditional broker intermediaries by utilizing dedicated online agents to mediate negotiations, manage end-to-end property transactions, and provide specialized credit advisory services for new development projects. Operating with a workforce of 67 employees, the agency generates approximately $18 million in annual revenue and maintains over 200 active collaborations with regional property investors. Backed by early venture capital investment from South Central Ventures, the firm has expanded its geographic footprint beyond the domestic Serbian market into Southeastern Europe, establishing additional corporate operations in Ljubljana and Novi Sad. Currently led by Chief Executive Officer Miloš Mitić, City Expert was originally founded in 2015 by co-founders Igor Jović, Darko, and Milan.
City Expert has raised $1.8M across 2 funding rounds.
City Expert has raised $1.8M in total across 2 funding rounds.
City Expert has raised $1.8M across 2 funding rounds. Most recently, it raised $960K Seed in December 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2017 | $960K Seed | — | Antler, South Central Ventures | Announced |
| Jun 1, 2016 | $800K Seed | — | Antler, South Central Ventures | Announced |
City Expert has raised $1.8M in total across 2 funding rounds.
City Expert's investors include Antler, South Central Ventures.
City Expert is a technology-driven online real estate agency primarily operating in Serbia and Southeastern Europe. It digitizes and streamlines the process of renting, buying, and selling real estate by combining advanced technology, creative marketing, and practical market experience. City Expert offers users a fully transparent, efficient, and user-friendly platform with online agents who mediate negotiations and support customers from start to finish. Their model reduces costs, enabling them to offer the lowest commissions on the market for property owners and free services for tenants, accelerating transactions and providing the best market prices[1][2][3][4].
Founded initially as a traditional real estate agency, City Expert transitioned into Serbia’s first prop-tech startup and online real estate agency around 2018 after three years of operation. The founders leveraged their experience and the growing digital trend to innovate the real estate market by introducing technology to reduce costs and improve service speed. Early traction came from positive user feedback and recognition such as awards from the CESA, validating their disruptive approach. Investment from ENIF via SC Ventures (€1.5 million) supported their technology and automation development, further enabling their growth and market leadership[3][4][6].
City Expert rides the global prop-tech trend, which applies technology to overcome traditional real estate market inefficiencies. The timing is favorable due to increasing user readiness to adopt digital solutions and demand for transparency and speed in property transactions. Market forces such as rising digital adoption, cost pressures on traditional agencies, and the need for better user experiences work in their favor. By pioneering online real estate services in Serbia and aiming to expand regionally, City Expert influences the broader ecosystem by setting new standards for transparency, efficiency, and technology use in real estate brokerage[3][4].
City Expert is poised to continue its regional expansion, leveraging its technology and innovative approach to become the leading online real estate agency in Southeastern Europe. Future trends shaping their journey include further digital transformation of real estate, increased use of VR and AI in property marketing, and growing investor demand for streamlined buying processes. Their influence is likely to grow as they push the boundaries of traditional real estate brokerage, driving industry-wide adoption of prop-tech innovations and raising service standards across the region[3][4][6]. This forward momentum ties back to their founding mission of digitizing and simplifying real estate transactions to save time and money for all parties involved.
