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§ Private Profile · Tampa, FL, USA
Hydration company developing reusable water bottles with interchangeable flavor cartridges for customizable, sugar-free flavored water.
Based in Tampa, Florida, Cirkul develops reusable water bottles featuring patented interchangeable flavor cartridges called Sips that allow users to adjust beverage intensity through a custom dial. The direct-to-consumer beverage company generates recurring revenue through the online and retail sale of its $15 base bottles and $3.75 proprietary flavor cartridges, having sold millions of units globally. Following significant TikTok virality and expanded retail distribution, the enterprise achieved a $1 billion valuation by 2022 while actively reducing disposable plastic waste. Cirkul distributes its consumer hydration products through major retail partners including Walmart and Bed Bath & Beyond, while also serving as the official hydration partner for youth athletic organization i9 Sports. Founded in 2015 by Dartmouth student athletes Garrett Waggoner and Andy Gay, the company is backed by institutional investment firms Kaulig Capital and SC Holdings.
Cirkul has raised $70.0M across 1 funding round.
Cirkul has raised $70.0M in total across 1 funding round.
Cirkul has raised $70.0M across 1 funding round. Most recently, it raised $70.0M Series C in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $70M Series C | Daniel Haimovic | B Capital Group | Announced |
Cirkul has raised $70.0M in total across 1 funding round.
Cirkul's investors include Daniel Haimovic, B Capital Group.
Cirkul is a beverage technology company that produces reusable water bottles and interchangeable flavor cartridges called "Sips," enabling users to personalize plain water with over 100 zero-sugar, zero-calorie flavors, often infused with vitamins, caffeine, or other nutrients.[1][2][3][5] It serves health-conscious consumers seeking convenient hydration, solving the common problem of boring or insufficient water intake by making it fun, tasty, and customizable without calories or artificial additives.[1][4][5] Since launching direct-to-consumer and expanding to major retailers like Walmart and Bed Bath & Beyond in 2022, Cirkul has seen rapid growth, becoming one of Walmart's fastest-selling home products that year and scaling production to meet surging demand.[1][2][4]
Founded in 2016 and based in Florida, US, Cirkul emerged from a mission to encourage more water consumption through innovative flavoring.[3][5] The founders, part of a diverse team passionate about healthy living and family, developed the idea amid challenges like making hydration enjoyable for busy lifestyles.[5] Early traction built through direct-to-consumer sales via its website, culminating in a pivotal 2022 retail expansion with partners like Walmart, which fueled significant demand and manufacturing scaling.[1][2][4] Investors including Kaulig Capital, introduced via SC.Holdings, supported this growth alongside other consumer brands.[1]
Cirkul stands out in the flavored water market through these key features:
Cirkul rides the wave of personalized wellness and sustainable consumer products, capitalizing on rising demand for healthy, low-calorie hydration amid health trends like increased water intake goals and aversion to sugary drinks.[1][4][5] Timing aligns with post-2020 retail expansions and e-commerce growth, amplified by partnerships with giants like Walmart, which accelerated its path from DTC startup to national shelf presence.[1][2] Favorable market forces include consumer shifts toward customizable, eco-friendly alternatives to bottled sodas and the tech-enabled supply chain innovations that support high-volume, precise production of novel flexible flavor pods.[2][4] By influencing hydration habits, Cirkul contributes to the broader ecosystem of beverage tech, blending hardware, consumables, and digital design tools to normalize flavorful, functional water.
Cirkul's trajectory points to continued retail dominance and product line expansion, potentially adding more flavors, smart bottle integrations (e.g., app-tracked hydration), or international markets as manufacturing scales further.[2][4] Trends like personalized nutrition, sustainability mandates, and wellness tech will propel it, especially with resilient US-based production buffering supply chain risks. Its influence may evolve from niche innovator to hydration category leader, empowering consumers to "crush hydration goals" while challenging traditional beverage giants—proving simple ideas, executed with tech precision, can redefine daily habits.[5]