Cint AB
Cint AB is a company.
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Financial History
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Leadership Team
Key people at Cint AB.
Frequently Asked Questions
Who founded Cint AB?
Cint AB was founded by Bo Mattsson (Founder & board member).
Cint AB is a company.
Key people at Cint AB.
Cint AB was founded by Bo Mattsson (Founder & board member).
Cint AB (publ), operating as Cint, is a Sweden-based software company that provides a global digital research platform, known as the Cint Exchange, automating market research and media measurement by connecting clients to a vast network of respondents across 130+ countries.[1][2][5] It serves market research firms, brands, and media companies by enabling fast, scalable access to high-quality consumer insights through programmatic technology, solving challenges in data collection speed, reach, and quality amid rising digital consumer trends.[1][5] With 2024 revenues of €265 million, 1,020 employees (down to 723 in recent reports), and operations in 14 offices worldwide, Cint listed on Nasdaq Stockholm in 2021 and has pursued growth via acquisitions, though facing recent revenue declines prompting a R&D and go-to-market shift.[2][3]
Cint was founded in 1998 in Stockholm, Sweden, by Bo Mattsson as a digital platform allowing consumers to share feedback on products and services, evolving from a simple opinion-sharing tool into a leading research technology provider.[1][4] Key milestones include its 2016 investment by Nordic Capital Fund VIII, the 2019 acquisition of US-based P2Sample for sample expansion, 2021 purchase of Berlin's GapFish for DACH region strength, and a major 2022 merger with US insights firm Lucid, solidifying its position as a global insights giant.[1][2] This progression reflects a shift from consumer-facing feedback to a sophisticated B2B marketplace, with Nasdaq listing in 2021 marking public market entry.[2]
Cint rides the surge in digital insights demand as consumers shift mobile and online, fueling programmatic market research in a $80B+ industry where speed and precision outpace traditional methods.[2][5] Timing aligns with post-cookie privacy regulations and AI-driven personalization, where Cint's first-party data access and fraud tools position it favorably against fragmented competitors.[1][5] It influences the ecosystem by standardizing transparent, scalable research—powering media measurement and buyer platforms—while Nordic Capital backs sustainability in data privacy and growth, amplifying its role in tech-enabled curiosity-driven decisions.[2]
Cint's path forward hinges on R&D investments and go-to-market improvements to reverse 2024 revenue/profit dips, leveraging its marketplace dominance amid 2025 cross-platform measurement needs.[3][5] Trends like AI-enhanced data quality, privacy-first insights, and expanding APAC/EMEA demand will shape growth, potentially through further integrations or partnerships.[2][5] As the research backbone for global brands, Cint could evolve influence by deepening programmatic adoption, tying back to its origins in feeding curiosity at unprecedented scale.[1][2]
Key people at Cint AB.
Cint AB was founded by Bo Mattsson (Founder & board member).
