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Key people at Cinnecta.
Based in Belo Horizonte, Brazil, Cinnecta provides artificial intelligence-driven data intelligence and customer behavior analysis solutions for the telecommunications and finance sectors. Prior to its recent strategic acquisition, the enterprise software company operated with a dedicated workforce of 52 employees and generated just under $5 million in annual revenue. Its core platform offers predictive analytics tools designed to optimize user experience, forecast customer churn, recommend next best offers, and detect fraud for telecommunications carriers and corporate enterprises. Following a comprehensive yearlong vendor search guided by researchers from MIT, the financial technology firm Matera acquired the business in August 2023. This transaction allows Matera to integrate predictive artificial intelligence capabilities into its instant payment infrastructure to boost client retention and lifetime value. Cinnecta was originally founded in 2013 by founders Ricardo Ferreira and Eduardo Ferreira.
Key people at Cinnecta.
Cinnecta is a Brazilian AI and data intelligence company that builds platforms to analyze customer behavior, predict churn, recommend next-best offers, and drive upsell/cross-sell opportunities to boost lifetime value (LTV) for businesses.[1][2] Originally focused on customer-centric solutions for communications service providers—transforming user experience data into network performance insights—it pivoted to broader fintech applications like customer retention and loyalty.[1][2] Headquartered in Belo Horizonte (Brazil's "AI Valley"), it served telcos worldwide with 52 employees and under $5 million in revenue before its acquisition by U.S.-based fintech Matera in August 2023, which integrated Cinnecta's AI into instant payments and Pix ecosystem growth.[1][2][3]
Post-acquisition, Cinnecta enhances Matera's offerings for financial institutions, targeting higher transaction volumes, client retention, and profitability through AI-driven credit analysis and personalized campaigns.[2] Its growth momentum includes accolades as the 5th best company to work for in Brazil (Great Place to Work, up to 99 employees) and 3rd in open innovation, underscoring strong team culture amid rising AI demand in fintech.[2]
Cinnecta emerged from Belo Horizonte, Minas Gerais, Brazil, positioning itself in a hub akin to "Brazil's AI Valley"—where Google established its initial R&D presence via acquisition.[2] While exact founding details and founders are not specified in available records, the company built expertise in telecom, becoming "the most innovative provider of customer-centric solutions to communications service providers worldwide."[1] It specialized in leveraging subscriber perception data to improve network quality and user satisfaction, marking early traction in a niche blending AI with telecom analytics.[1]
A pivotal moment came in August 2023 when Matera, a leader in instant payments and QR code tech, acquired Cinnecta to infuse AI into fintech, particularly Brazil's Pix system.[2] This deal highlighted Cinnecta's evolution from telco-focused data intelligence to a broader platform for LTV optimization, including campaign recommendations and churn prediction, fueled by its award-winning team.[1][2]
Cinnecta rides the AI-fintech wave, capitalizing on Brazil's Pix instant payment boom—which processed billions in transactions annually—and global demand for customer-centric AI amid economic pressures on retention.[2] Its timing aligns with post-pandemic shifts: telcos seeking network UX insights evolved into fintech's need for LTV tools as digital banking surges in emerging markets.[1][2] Market forces like rising churn in competitive payments sectors favor its predictive analytics, while the Matera acquisition amplifies influence by embedding AI into scalable infrastructure for transaction growth.[2]
In the ecosystem, Cinnecta influences by bridging telecom data expertise to fintech, setting benchmarks for AI-driven personalization in Latin America and potentially worldwide, as Belo Horizonte cements its AI hub status.[2]
Post-acquisition, Cinnecta will anchor Matera's AI R&D, pioneering "intelligently connected financial futures" through enhanced Pix experiences, transaction scaling, and loyalty innovations.[2] Trends like AI democratization, real-time payments expansion, and LTV focus in volatile economies will propel it, potentially evolving into a core engine for global fintech retention tools. As Brazil's AI Valley grows, expect Cinnecta's influence to expand via Matera, redefining customer-centric fintech from its telecom roots.
