Loading organizations...
§ Private Profile · San Jose, CA, USA
Mobile data monetization platform for real-time analytics, serving brands and network operators, processing location data.
Based in Santa Clara, California, Cinarra Systems develops real-time mobile data analytics and monetization technologies that integrate online and offline consumer insights directly from wireless carrier networks. The company operates a proprietary mediation platform that processes billions of daily location updates across cellular and Wi-Fi infrastructure to provide advanced targeting and custom personas for global brands. Operating as a fully owned subsidiary of SoftBank since 2020, the firm actively analyzes location data for 35 million individuals across 500,000 venues to unlock new revenue streams. The 48-employee enterprise previously secured a $20 million investment from SoftBank and a $4.5 million Series A round led by Almaz Capital, alongside strategic partnerships with Cisco, Yahoo Japan, and LINE. Cinarra Systems was originally founded in the United States in 2012 by technology entrepreneurs Sath Nelakonda, Alex Zinin, and Alexander Nikolaev.
Cinarra Systems has raised $24.5M across 2 funding rounds.
Cinarra Systems has raised $24.5M in total across 2 funding rounds.
Cinarra Systems has raised $24.5M across 2 funding rounds. Most recently, it raised $20.0M Series B in June 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2015 | $20M Series B | Softbank | Almaz Capital, Ambridge Capital, FJ Labs, Siguler Guff & Company | Announced |
| Oct 10, 2013 | $4.5M Series A | Alexander Galitsky | Cisco | Announced |
Cinarra Systems has raised $24.5M in total across 2 funding rounds.
Cinarra Systems's investors include SoftBank, Almaz Capital, Ambridge Capital, FJ Labs, Siguler Guff & Company, Alexander Galitsky, Cisco.
Cinarra Systems is a technology company specializing in data monetization for mobile network operators, offering a privacy-first platform that integrates online and offline insights for location-based marketing, measurement, and analytics.[1][2][3] It builds solutions like Measurement & Analytics for a 360-degree customer journey view, Location Intelligence for audience building, Ad Delivery for unified location-based campaigns, and Research & Surveys using real-world signals, serving mobile operators, Fortune 500 brands, and marketers globally while processing over 3.5 billion daily location updates from 30 million+ monthly active users.[2][3] The platform solves the problem of connecting digital campaigns to real-world consumer behavior, enabling revenue generation for operators and precise ad attribution for brands, with strong growth as a SoftBank subsidiary since 2020, backed by partnerships like Yahoo! Japan/LINE.[2]
Cinarra was founded in 2012 in the USA, initially focusing on telecom analytics to address the needs of a mobile society by enabling data monetization and secure mobile economies.[1][2][4] Its journey pivoted through a $20M investment from SoftBank in 2015, which opened a Japan office and launched RealPeople; subsequent products included RealSight and VitalSight (2017), Venue Vitalics (2018), and the Yahoo! Japan/LINE partnership (2021).[2] By 2020, it became a fully owned SoftBank Corp. subsidiary, leveraging SoftBank's resources for global expansion from its Bay Area, California headquarters (with offices in Spain and Tokyo), transforming from a startup into a leader in location measurement.[2][3] Recent leadership includes Daichi Nozaki as President & CEO.[5]
Cinarra rides the location intelligence and telecom analytics trend, fueled by exploding mobile data volumes and demand for privacy-safe, cookie-free targeting amid regulations like GDPR and CCPA.[1][3] Timing aligns with post-2020 shifts to hybrid online-offline marketing, where operators seek new revenue beyond connectivity—partnerships and AI integrations are key market drivers.[1][2] Favorable forces include 5G proliferation boosting location granularity and brands' need for attributable ROI in a $500B+ digital ad market; Cinarra influences the ecosystem by empowering operators (e.g., SoftBank) as data providers, bridging telcos to adtech and reducing reliance on Big Tech signals.[1][2][3]
Cinarra is poised for expansion in AI-driven personalization and edge computing, potentially scaling to new operators in emerging 5G markets like Asia and LATAM while deepening SoftBank synergies for telco-AI fusions.[2][3] Trends like zero-party data and real-time attribution will amplify its edge, evolving it from monetization enabler to full-stack adtech platform amid privacy evolutions. As mobile insights become table stakes for brands, Cinarra's operator-exclusive data moat positions it to redefine targeted marketing, building on its SoftBank-fueled momentum from a 2012 innovator to global leader.[1][2][3]