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Cinarra Systems is a technology company.
Cinarra Systems develops identity resolution solutions for digital marketing using telecommunications data. Its Cinarra MID is a carrier-based framework enabling privacy-safe audience identification without traditional cookies. This system unifies user journeys via secure Telco-powered identifiers, facilitating precise targeting, retargeting, and measurement, always respecting privacy.
Sath Nelakonda founded Cinarra Systems in 2012, foreseeing digital marketing's need for a compliant cookie alternative. He leveraged Mobile Network Operator (MNO) data for deterministic identity signals. This insight spawned a platform integrating MNO data with advertiser ecosystems, enabling carriers to facilitate privacy-safe audience engagement. Cinarra became a SoftBank subsidiary in 2020.
Cinarra serves marketing leaders, advertisers, and MNOs, providing tools for effective audience engagement and measurement. The company aims to transform brand decisions via precise audience identification using integrated online/geolocation data. This empowers marketers to achieve higher ROI post-cookie, establishing a responsible ecosystem for MNOs to ethically monetize data.
Cinarra Systems has raised $24.5M across 2 funding rounds.
Cinarra Systems has raised $24.5M in total across 2 funding rounds.
Cinarra Systems is a technology company specializing in data monetization for mobile network operators, offering a privacy-first platform that integrates online and offline insights for location-based marketing, measurement, and analytics.[1][2][3] It builds solutions like Measurement & Analytics for a 360-degree customer journey view, Location Intelligence for audience building, Ad Delivery for unified location-based campaigns, and Research & Surveys using real-world signals, serving mobile operators, Fortune 500 brands, and marketers globally while processing over 3.5 billion daily location updates from 30 million+ monthly active users.[2][3] The platform solves the problem of connecting digital campaigns to real-world consumer behavior, enabling revenue generation for operators and precise ad attribution for brands, with strong growth as a SoftBank subsidiary since 2020, backed by partnerships like Yahoo! Japan/LINE.[2]
Cinarra was founded in 2012 in the USA, initially focusing on telecom analytics to address the needs of a mobile society by enabling data monetization and secure mobile economies.[1][2][4] Its journey pivoted through a $20M investment from SoftBank in 2015, which opened a Japan office and launched RealPeople; subsequent products included RealSight and VitalSight (2017), Venue Vitalics (2018), and the Yahoo! Japan/LINE partnership (2021).[2] By 2020, it became a fully owned SoftBank Corp. subsidiary, leveraging SoftBank's resources for global expansion from its Bay Area, California headquarters (with offices in Spain and Tokyo), transforming from a startup into a leader in location measurement.[2][3] Recent leadership includes Daichi Nozaki as President & CEO.[5]
Cinarra rides the location intelligence and telecom analytics trend, fueled by exploding mobile data volumes and demand for privacy-safe, cookie-free targeting amid regulations like GDPR and CCPA.[1][3] Timing aligns with post-2020 shifts to hybrid online-offline marketing, where operators seek new revenue beyond connectivity—partnerships and AI integrations are key market drivers.[1][2] Favorable forces include 5G proliferation boosting location granularity and brands' need for attributable ROI in a $500B+ digital ad market; Cinarra influences the ecosystem by empowering operators (e.g., SoftBank) as data providers, bridging telcos to adtech and reducing reliance on Big Tech signals.[1][2][3]
Cinarra is poised for expansion in AI-driven personalization and edge computing, potentially scaling to new operators in emerging 5G markets like Asia and LATAM while deepening SoftBank synergies for telco-AI fusions.[2][3] Trends like zero-party data and real-time attribution will amplify its edge, evolving it from monetization enabler to full-stack adtech platform amid privacy evolutions. As mobile insights become table stakes for brands, Cinarra's operator-exclusive data moat positions it to redefine targeted marketing, building on its SoftBank-fueled momentum from a 2012 innovator to global leader.[1][2][3]
Cinarra Systems has raised $24.5M in total across 2 funding rounds.
Cinarra Systems's investors include SoftBank, Almaz Capital, Ambridge Capital, FJ Labs, Siguler Guff & Company, Alexander Galitsky, Cisco.
Cinarra Systems has raised $24.5M across 2 funding rounds. Most recently, it raised $20.0M Series B in June 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2015 | $20.0M Series B | SoftBank | Almaz Capital, Ambridge Capital, FJ Labs, Siguler Guff & Company |
| Oct 10, 2013 | $4.5M Series A | Alexander Galitsky | Cisco |