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Chupps designs and manufactures stylish and comfortable open footwear, encompassing a range of sliders, clogs, sandals, and flip-flops. The company integrates an eco-conscious approach into its product development, utilizing sustainable materials and processes to create durable yet fashionable options. This technical focus on both aesthetic appeal and environmental responsibility forms the core of its product offering, providing consumers with footwear designed for everyday wear.
The company was co-founded by Yashesh Mukhi, who also serves as CEO, and Gaurav Agarwal. Their vision stemmed from an insight to transform the open footwear market by prioritizing both comfort and sustainable design. Mukhi, drawing from a background immersed in the footwear industry, identified a gap for modern, responsibly produced alternatives, leading to the establishment of Chupps to meet this evolving consumer demand.
Chupps caters to a broad customer base of men and women seeking contemporary and comfortable footwear that aligns with ethical consumption. The company's long-term vision centers on redefining the footwear industry through continuous innovation in sustainable materials and production methods. It aims to foster a positive environmental and social impact, establishing itself as a leader in conscious and purposeful design.
Chupps has raised $2.5M across 2 funding rounds.
Chupps has raised $2.5M in total across 2 funding rounds.
Chupps has raised $2.5M in total across 2 funding rounds.
Chupps's investors include Venture Catalysts | India's First Integrated Incubator, CA Gunavanth Vaid, Kaushal Vora, Gaurav Mathrawala, Swanand Kelkar, Green Frontier Capital, Venture Catalysts.
Chupps is a direct-to-consumer (D2C) sustainable footwear brand specializing in stylish, eco-friendly open footwear like sliders, V-straps, and flip-flops for millennials and Gen Z.[1][2][6] It serves environmentally conscious consumers in India and the UAE by solving the gap in premium, comfortable, vegan alternatives to low-quality or overly expensive options, using biodegradable materials via its True Zero technology that enables products to break down in two years.[2][4][6] With over 800 customization options, sales through its website, Myntra, Amazon, malls, and stores, Chupps has achieved double-digit monthly revenue growth, serving hundreds of thousands of customers, and raised $2.6M+ in seed funding including a $1.5M pre-Series A led by Green Frontier Capital.[1][2][3]
Chupps emerged from the vision of Yashesh Mukhi, co-founder and CEO, whose family was Nike’s first regional partner in India, giving him deep footwear industry roots, combined with his experiences studying in the U.S. and his seven-year commitment to veganism.[4][6] Sources vary slightly on the founding year—2019 with the “Sole Of India” collection per some accounts, or 2022 as Easy Spirit Enterprises Pvt Ltd—but it launched amid COVID-driven demand for affordable, premium open footwear.[1][3][6] Mukhi, previously leading an 80+ store retail business and exiting his women’s fashion brand Mineral to Future Group, partnered with Gaurav Agarwal to pioneer sustainable materials after thousands of iterations for durability and biodegradability.[1][6] Early traction came from eco-focused flip-flops, rapid online popularity among millennials, and expansion to international markets like the UAE.[1][2]
Chupps rides the D2C boom in sustainable consumer goods, fueled by India's rising eco-awareness among youth, post-COVID casual fashion shifts, and demand for affordable premium footwear amid a $10B+ market.[1][2][4] Timing aligns with global sustainability mandates and vegan trends, positioning it against fast fashion's environmental toll while influencing the footwear sector through replicable green processes and material exclusivities.[4] In India's e-commerce ecosystem, it leverages platforms like Myntra/Amazon for scale, contributes to impact investing via backers like Green Frontier Capital, and pushes mainstream adoption of biodegradable tech in a pollution-heavy industry.[2][3]
Chupps is primed to dominate India's open footwear category as the most loved brand by decade's end, expanding offline footprints, launching men/women lines, and entering more international markets with sustained double-digit growth.[1][2][4] Trends like circular economy mandates, Gen Z's ethical spending, and D2C tech integrations (e.g., AI customization) will accelerate its trajectory, potentially inspiring sector-wide sustainability while scaling revenues beyond current hundreds of thousands in monthly customers.[2][4] Its influence could evolve from niche disruptor to industry standard-setter, transforming consumption toward purpose-driven fashion.
Chupps has raised $2.5M across 2 funding rounds. Most recently, it raised $1.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $1.0M Seed | Venture Catalysts | India's First Integrated Incubator, CA Gunavanth Vaid, Kaushal Vora | |
| Jan 1, 2021 | $1.5M Pre-Series A | CA Gunavanth Vaid, Gaurav Mathrawala, Kaushal Vora, Swanand Kelkar, Green Frontier Capital, Venture Catalysts |