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Chupps is a direct-to-consumer sustainable footwear brand based in Mumbai, India, specializing in casual open footwear products including slides and flip-flops. Founded by Yashesh Mukhi and Gaurav Agarwal, the company manufactures eco-friendly, vegan products utilizing natural rubber straps and anti-slip soles, offering its millennial demographic over 800 distinct customization options. The brand distributes its premium-yet-affordable inventory directly through its proprietary e-commerce platform, physical retail kiosks in premium malls, and major online marketplaces including Amazon and Myntra. To support ongoing retail expansion across India and the United Arab Emirates, the enterprise raised $2.6 million in venture capital, including a $1.5 million Pre-Series A round led by Green Frontier Capital. Under the recent leadership of CEO Khairav Duggal, the company maintains strict cruelty-free manufacturing standards while providing free clothing, transport, and food for all its workers.
Chupps has raised $2.5M across 2 funding rounds.
Chupps has raised $2.5M in total across 2 funding rounds.
Chupps is a direct-to-consumer (D2C) sustainable footwear brand specializing in stylish, eco-friendly open footwear like sliders, V-straps, and flip-flops for millennials and Gen Z.[1][2][6] It serves environmentally conscious consumers in India and the UAE by solving the gap in premium, comfortable, vegan alternatives to low-quality or overly expensive options, using biodegradable materials via its True Zero technology that enables products to break down in two years.[2][4][6] With over 800 customization options, sales through its website, Myntra, Amazon, malls, and stores, Chupps has achieved double-digit monthly revenue growth, serving hundreds of thousands of customers, and raised $2.6M+ in seed funding including a $1.5M pre-Series A led by Green Frontier Capital.[1][2][3]
Chupps emerged from the vision of Yashesh Mukhi, co-founder and CEO, whose family was Nike’s first regional partner in India, giving him deep footwear industry roots, combined with his experiences studying in the U.S. and his seven-year commitment to veganism.[4][6] Sources vary slightly on the founding year—2019 with the “Sole Of India” collection per some accounts, or 2022 as Easy Spirit Enterprises Pvt Ltd—but it launched amid COVID-driven demand for affordable, premium open footwear.[1][3][6] Mukhi, previously leading an 80+ store retail business and exiting his women’s fashion brand Mineral to Future Group, partnered with Gaurav Agarwal to pioneer sustainable materials after thousands of iterations for durability and biodegradability.[1][6] Early traction came from eco-focused flip-flops, rapid online popularity among millennials, and expansion to international markets like the UAE.[1][2]
Chupps rides the D2C boom in sustainable consumer goods, fueled by India's rising eco-awareness among youth, post-COVID casual fashion shifts, and demand for affordable premium footwear amid a $10B+ market.[1][2][4] Timing aligns with global sustainability mandates and vegan trends, positioning it against fast fashion's environmental toll while influencing the footwear sector through replicable green processes and material exclusivities.[4] In India's e-commerce ecosystem, it leverages platforms like Myntra/Amazon for scale, contributes to impact investing via backers like Green Frontier Capital, and pushes mainstream adoption of biodegradable tech in a pollution-heavy industry.[2][3]
Chupps is primed to dominate India's open footwear category as the most loved brand by decade's end, expanding offline footprints, launching men/women lines, and entering more international markets with sustained double-digit growth.[1][2][4] Trends like circular economy mandates, Gen Z's ethical spending, and D2C tech integrations (e.g., AI customization) will accelerate its trajectory, potentially inspiring sector-wide sustainability while scaling revenues beyond current hundreds of thousands in monthly customers.[2][4] Its influence could evolve from niche disruptor to industry standard-setter, transforming consumption toward purpose-driven fashion.
Chupps has raised $2.5M in total across 2 funding rounds.
Chupps's investors include Venture Catalysts | India's First Integrated Incubator, CA Gunavanth Vaid, Kaushal Vora, Gaurav Mathrawala, Swanand Kelkar, Green Frontier Capital, Venture Catalysts.
Chupps has raised $2.5M across 2 funding rounds. Most recently, it raised $1.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $1M Seed | Venture Catalysts, CA Gunavanth Vaid, Kaushal Vora | — | Announced |
| Jan 1, 2021 | $1.5M Seed Plus | — | CA Gunavanth Vaid, Gaurav Mathrawala, Kaushal Vora, Swanand Kelkar, Green Frontier Capital, Venture Catalysts | Announced |
