Cherry Blossom Intimates is a technology company.
Cherry Blossom Intimates has raised $2.0M across 1 funding round.
Cherry Blossom Intimates has raised $2.0M in total across 1 funding round.
Cherry Blossom Intimates has raised $2.0M in total across 1 funding round.
Cherry Blossom Intimates's investors include Album VC, Bread and Butter Ventures, Ingeborg Investments, Kickstart Fund, SoGal Ventures, Drew Koven.
Cherry Blossom Intimates, now known as Myya, is a healthcare company specializing in post-mastectomy products and services for breast cancer survivors.[1] It offers mastectomy bras, breast prosthetics, recovery accessories, plus-size and small bras, lingerie, swim forms, and gifts, with features like virtual fitting and direct insurance billing to improve accessibility and comfort.[1][3][4] Founded in 2017 and based in Glenarden, Maryland, the seed-stage company has raised $2.12M in total funding, with its last round of $2M occurring about five years ago, serving patients through an online boutique focused on innovative, survivor-friendly intimates.[1][4]
The company addresses the emotional and practical challenges of post-mastectomy shopping by providing customizable, high-quality products that blend fashion with function, targeting breast cancer patients and survivors who often face limited options in traditional retail.[1][3] While specific growth metrics are limited, its mission-driven approach has garnered attention in entrepreneur-focused media, though recent Mosaic Score trends indicate potential financial pressures.[1]
Cherry Blossom Intimates was founded in 2017 in Glenarden, Maryland, at 9201 Woodmore Centre Drive, emerging from a mission to transform the post-mastectomy shopping experience through innovative intimates.[1][4] Key leadership includes a Co-Founder and Executive VP who is a Certified Mastectomy Fitter, suggesting deep personal or professional expertise in the space, though specific founder names are not detailed in available records.[4] The idea likely stemmed from identified gaps in comfortable, stylish, and accessible products for breast cancer survivors, leading to an online boutique model that operates 24/7.[3][4][5]
Early traction included securing seed VC funding totaling $2.12M, with a notable $2M round around 2021, and participation in initiatives like iFundWomen, highlighting its appeal to mission-aligned investors.[1][3] A pivotal moment was its rebranding to Myya, emphasizing virtual fitting and insurance integration to scale beyond physical retail limitations.[1]
Cherry Blossom Intimates rides the trend of healthtech innovations in personalized care, particularly virtual fittings and e-commerce for medical apparel, amid rising breast cancer survivorship rates and demand for patient-centered solutions.[1] Timing aligns with post-pandemic shifts to telehealth and direct-to-consumer models, amplified by insurance reimbursement expansions for prosthetics, favoring scalable online platforms over brick-and-mortar.[1][3] Market forces like aging populations and awareness campaigns (e.g., entrepreneur docuseries featuring diverse founders) support its growth, while it influences the ecosystem by normalizing stylish intimates in oncology recovery, inspiring competitors like SugarShell in specialized post-mastectomy wear.[1]
Cherry Blossom Intimates (Myya) is poised to expand its virtual and insurance-integrated model if it navigates funding challenges, potentially through new rounds or partnerships in healthtech retail.[1] Trends like AI-enhanced fittings, broader insurance coverage, and inclusive wellness e-commerce will shape its path, evolving its influence from niche survivor support to a broader player in femtech and recovery apparel.[1][3] As it builds on its 2017 foundations, sustained innovation could amplify its mission, redefining post-mastectomy care in a more empathetic, tech-enabled ecosystem.
Cherry Blossom Intimates has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2020 | $2.0M Seed | Album VC, Bread and Butter Ventures, Ingeborg Investments, Kickstart Fund, SoGal Ventures, Drew Koven |