Chefclub is a technology company.
Chefclub has raised $3.7M across 2 funding rounds.
Chefclub has raised $3.7M in total across 2 funding rounds.
Chefclub has raised $3.7M in total across 2 funding rounds.
Chefclub's investors include Makers Camp, Ethan Beard.
Chefclub is a Paris-based technology-enabled media company that produces short, entertaining food videos blending cooking with entertainment, generating over 2 billion monthly views and 150 million followers across social platforms.[2][4][6] It serves a global audience of beginners, families, kids, and enthusiasts via free social media content, a mobile app for recipes, books, and branded products, solving the problem of making cooking accessible, fun, and multi-generational rather than a chore.[1][2][3][4] With estimated annual revenue of $11.7-11.8 million from a lean team of around 50-56 employees, Chefclub has raised $17 million total, including a recent minority investment from Groupe SEB, and shows strong growth through organic reach, children's publishing (over 1 million books sold), and partnerships like Disney and Hasbro.[2][3][4][6][7]
Chefclub was founded in 2016 in Paris by three brothers—Thomas Lang, Axel Lang, and Jonathan Lang—with the mission to bring *everyone* into the kitchen: beginners, experts, kids, teens, men, and women.[2][3][6] The idea emerged from recognizing cooking's shift from a routine task to an entertaining, shareable experience, positioning Chefclub at the intersection of food and media amid rising social video trends.[1][3][6] Early traction came from zero-paid-media growth on Facebook, mastering its algorithm to hit 1 billion monthly organic views by 2019 with 75 million followers, expanding to YouTube, Instagram, TikTok, and Snapchat while leading in Europe and Latin America.[1][2] Pivotal moments include scaling to 2 billion views/month, launching books (700,000-1 million sold), a mobile app, and 2024 expansions into kids' publishing and brand collaborations.[4][6][7]
Chefclub rides the wave of short-form social video dominance (TikTok, Reels, YouTube Shorts) and cooking's transformation into experiential entertainment, amplified by algorithm-savvy content in a post-pandemic home-cooking boom.[1][6] Timing aligns with family-focused trends, food education needs amid processed foods, and creator economy shifts where media brands monetize via licensing/products rather than ads alone.[4][6] Market forces like global social reach (leader in Europe/Latin America, growing in U.S.) and zero-cost acquisition favor its model, influencing the ecosystem by pioneering food-as-IP—partnering with giants like Disney/Hasbro, opening studios for branded content, and pushing kids' cooking into publishing/storytelling, democratizing culinary skills worldwide.[1][3][4][6]
Chefclub is poised to expand as a full-spectrum food entertainment brand, leveraging 2025 investments in global children's publishing (e.g., Nathan partnership for Bologna expansion) and more IP collaborations to hit mass-market scale beyond videos.[4][6] Trends like AI-enhanced content, sustainable food edutainment, and family wellness will shape its path, potentially boosting revenue through apps, e-commerce, and events while deepening SEB ties for hardware integrations.[3][7] Its influence may evolve from social video leader to lifestyle powerhouse, uniting kitchens and kids' rooms—if it sustains organic virality amid platform changes—reinforcing that Chefclub isn't just tech-enabled media, but cooking reimagined as irresistible fun for all.
Chefclub has raised $3.7M across 2 funding rounds. Most recently, it raised $3.0M Series A in November 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2017 | $3.0M Series A | ||
| Sep 1, 2016 | $700K Seed | Makers Camp, Ethan Beard |