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Cheerio is a technology company.
Cheerio AI provides an agentic AI automation platform engineered for enterprise revenue and growth. Its core product orchestrates customer engagement across channels, leveraging AI models and integrations from a single platform, enabling automated interactions and optimized retention via no-code workflows. This technical approach allows businesses to put customer lifecycle management on autopilot.
Nishant Das, Avinash Upadhyay, and Adarsh Shah founded Cheerio AI in 2020. They identified a clear market need for scalable, intelligent customer engagement solutions beyond traditional offerings. Their experience in technology firms informed the vision for an AI-driven platform to streamline omnichannel customer journeys.
The platform serves enterprise clients aiming to automate retention and accelerate growth. Cheerio AI empowers businesses by boosting revenue, enhancing operational efficiency, and scaling customer interactions. Its vision focuses on shaping the future of agentic AI for advanced enterprise workflows.
Cheerio has raised $957K across 2 funding rounds.
Cheerio has raised $957K in total across 2 funding rounds.
Cheerio Technologies Pvt Ltd is an Indian SaaS startup founded in 2021 that provides a no-code automation platform for marketing and sales, focusing on WhatsApp, SMS, email, and omnichannel tools to boost customer engagement, repeat revenue, and loyalty.[1][2] It serves industries like e-commerce, healthcare, ed-tech, real estate, BFSI, energy, travel, and media & entertainment, while also enabling creators to monetize followers through payments, subscriptions, workshops, webinars, and community engagement via email/WhatsApp alerts.[1][2][3] With under 25 employees and revenue below $5 million, Cheerio has raised $75k in funding and integrates with payment platforms to streamline lead management and reduce marketing costs.[1][3]
The platform solves key pain points for SMBs and creators: fragmented communication channels, low retention, and manual outreach, offering automation that increases sales revenue and cuts costs without coding expertise.[1][3]
Cheerio was founded in 2021 in India as Cheerio Technologies Pvt Ltd, headquartered there with a website at www.cheerio.in.[1][2] Specific founders are not detailed in available sources, but the company emerged amid rising demand for accessible digital tools post-pandemic, targeting marketing automation and creator monetization.[2][3] Early traction includes $75k in total funding and a focus on no-code solutions for repeat revenue, with tools tailored for WhatsApp-heavy markets like India.[1][3] One profile mentions addressing social isolation among young adults, though primary sources emphasize marketing tech.[4] Pivotal moments involve product expansions into omnichannel marketing and creator payments, gaining visibility on platforms like Inc42 and YourStory.[2][3]
Cheerio rides the WhatsApp commerce and no-code automation wave in India and emerging markets, where messaging apps drive 70%+ of customer interactions amid rising digital adoption.[1] Timing aligns with post-2021 SMB digitization and creator economy growth, fueled by low-code demand (projected to hit $187B globally by 2030) and WhatsApp's 2B+ users enabling direct sales.[2][3] Market forces like payment integrations and omnichannel needs favor it against fragmented tools, positioning Cheerio to influence SMB marketing ecosystems by democratizing automation for non-tech sectors.[1]
Cheerio's momentum lies in scaling creator tools and WhatsApp automations amid India's 500M+ WhatsApp users and creator boom. Next steps likely include deeper AI personalization, global expansion, and more funding beyond $75k to compete with players like Intercom or ActiveCampaign.[1][3] Trends like hyperlocal commerce and subscription models will shape it, potentially evolving its influence from niche Indian SaaS to regional leader in engagement tech—tying back to its core promise of simple, revenue-boosting automation.[2]
Cheerio has raised $957K in total across 2 funding rounds.
Cheerio's investors include Anirudh A Damani, Ajeet Khurana ⭕️, Anand Shahani, Arjun Vaidya, Nitin Verma, Vivek Mathur, Habuild, Hyderabad Angels, Varun Aggarwal, TiE Angels, VCMint, General Catalyst.
Cheerio has raised $957K across 2 funding rounds. Most recently, it raised $870K Cheerio AI - Seed in March 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 9, 2026 | $870K Cheerio AI - Seed | Anirudh A Damani | Ajeet Khurana ⭕️, Anand Shahani, Arjun Vaidya, Nitin Verma, Vivek Mathur, Habuild, Hyderabad Angels, Varun Aggarwal, TiE Angels, VCMint |
| Sep 1, 2021 | $87K Seed | General Catalyst, GSV Acceleration, Gaurav Munjal, Kunal Shah |