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§ Private Profile · Bengaluru, India
SaaS platform providing agentic AI automation for enterprise customer engagement, focused on omnichannel customer lifecycle management and retention.
Cheerio is an enterprise-grade agentic artificial intelligence automation platform that orchestrates omnichannel customer engagement workflows across email, SMS, and WhatsApp, operating from an undisclosed headquarters. The venture-backed software-as-a-service company currently serves over 150 enterprise customers across six major industries, utilizing autonomous AI agents to execute marketing, retention, and revenue optimization initiatives. The platform integrates with more than 8,000 existing enterprise systems and has reportedly generated over ₹500 Crore in additional revenue for its user base while maintaining 450% year-over-year revenue growth. Cheerio recently secured ₹8 Crore, or approximately $960,000, in venture funding backed by Artha Venture Fund to expand its multi-modal AI capabilities and develop proprietary small language models for workflow generation. The company was established in an undisclosed year by co-founder Nishant Das and a team of former executives from Razorpay, Darwinbox, and Clientell.
Cheerio has raised $957K across 2 funding rounds.
Cheerio has raised $957K in total across 2 funding rounds.
Cheerio has raised $957K in total across 2 funding rounds.
Cheerio's investors include Anirudh A Damani, Ajeet Khurana ⭕️, Anand Shahani, Arjun Vaidya, Nitin Verma, Vivek Mathur, Habuild, Hyderabad Angels, Varun Aggarwal, TiE Angels, VCMint, General Catalyst.
Cheerio Technologies Pvt Ltd is an Indian SaaS startup founded in 2021 that provides a no-code automation platform for marketing and sales, focusing on WhatsApp, SMS, email, and omnichannel tools to boost customer engagement, repeat revenue, and loyalty.[1][2] It serves industries like e-commerce, healthcare, ed-tech, real estate, BFSI, energy, travel, and media & entertainment, while also enabling creators to monetize followers through payments, subscriptions, workshops, webinars, and community engagement via email/WhatsApp alerts.[1][2][3] With under 25 employees and revenue below $5 million, Cheerio has raised $75k in funding and integrates with payment platforms to streamline lead management and reduce marketing costs.[1][3]
The platform solves key pain points for SMBs and creators: fragmented communication channels, low retention, and manual outreach, offering automation that increases sales revenue and cuts costs without coding expertise.[1][3]
Cheerio was founded in 2021 in India as Cheerio Technologies Pvt Ltd, headquartered there with a website at www.cheerio.in.[1][2] Specific founders are not detailed in available sources, but the company emerged amid rising demand for accessible digital tools post-pandemic, targeting marketing automation and creator monetization.[2][3] Early traction includes $75k in total funding and a focus on no-code solutions for repeat revenue, with tools tailored for WhatsApp-heavy markets like India.[1][3] One profile mentions addressing social isolation among young adults, though primary sources emphasize marketing tech.[4] Pivotal moments involve product expansions into omnichannel marketing and creator payments, gaining visibility on platforms like Inc42 and YourStory.[2][3]
Cheerio rides the WhatsApp commerce and no-code automation wave in India and emerging markets, where messaging apps drive 70%+ of customer interactions amid rising digital adoption.[1] Timing aligns with post-2021 SMB digitization and creator economy growth, fueled by low-code demand (projected to hit $187B globally by 2030) and WhatsApp's 2B+ users enabling direct sales.[2][3] Market forces like payment integrations and omnichannel needs favor it against fragmented tools, positioning Cheerio to influence SMB marketing ecosystems by democratizing automation for non-tech sectors.[1]
Cheerio's momentum lies in scaling creator tools and WhatsApp automations amid India's 500M+ WhatsApp users and creator boom. Next steps likely include deeper AI personalization, global expansion, and more funding beyond $75k to compete with players like Intercom or ActiveCampaign.[1][3] Trends like hyperlocal commerce and subscription models will shape it, potentially evolving its influence from niche Indian SaaS to regional leader in engagement tech—tying back to its core promise of simple, revenue-boosting automation.[2]
Cheerio has raised $957K across 2 funding rounds. Most recently, it raised $870K Cheerio AI - Seed in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 9, 2026 | $870K Seed | Anirudh A Damani | Ajeet Khurana ⭕️, Anand Shahani, Arjun Vaidya, Nitin Verma, Vivek Mathur, Habuild, Hyderabad Angels, Varun Aggarwal, TIE Angels, Vcmint | Announced |
| Sep 1, 2021 | $87K Seed | — | General Catalyst, GSV Acceleration, Gaurav Munjal, Kunal Shah | Announced |