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Key people at Cheekoo.run.
Cheekoo.run was founded in 2018 by Atin Batra (Co-Founder & Evangelist).
Based in Hong Kong, Cheekoo.run is a philanthropic organization that organizes annual fundraising campaigns to provide critical mobility assistance for individuals living with disabilities. The nonprofit initiative operates primarily by collecting personal donations through ultra-trail running events to purchase and distribute specialized equipment in partnership with the charity Wheels for Life. To drive these ongoing charitable efforts, the organization leverages participation in prominent regional endurance races, specifically including the Hong Kong 100, TransLantau 100, Lantau 70, and Moontrekker 43. Since its inception, the project has successfully funded and donated exactly 21 wheelchairs, directly enabling the recipients to attend school, establish small businesses, and achieve independent daily mobility. Operating without a commercial revenue model, the charitable entity was established in an unspecified year by ultra-trail runner Atin Batra and his family in memory of Amul Batra.
Cheekoo.run is not a company but a family-organized annual fundraiser event aimed at supporting the less fortunate.[2] Created by Atin Batra in memory of his father's elder brother, Amul Batra, it serves communities in need through charitable running activities, fostering goodwill and direct aid without commercial products or investment elements.[2]
Cheekoo.run emerged as a personal family initiative led by Atin Batra to honor Amul Batra, the elder brother of Atin's father.[2] The idea stems from a desire to channel family remembrance into positive community action via an annual run fundraiser, with no further details on founding year, early traction, or pivotal moments available in public records.[2] This grassroots effort humanizes philanthropy through direct, event-based giving.
No evidence links Cheekoo.run to the tech landscape; search results show no involvement in technology, startups, software, or digital innovation.[2] It operates outside tech trends, focusing on nonprofit fundraising via physical events amid rising interest in cause-driven activities, but without market forces like AI, cloud, or developer tools influencing it.[1][2][6] Its influence remains localized to charitable ecosystems, not broader tech or investment spheres.
Cheekoo.run may continue as an annual tradition, potentially expanding participation through social media or partnerships if family-led momentum grows, shaped by trends in memorial philanthropy and community runs.[2] Its influence could evolve toward sustained nonprofit status, but limited visibility suggests modest scale; watch for event recaps to gauge expansion, tying back to its core as a heartfelt family tribute amid global aid needs.[2]
Cheekoo.run was founded in 2018 by Atin Batra (Co-Founder & Evangelist).
Key people at Cheekoo.run.
