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§ Private Profile · Bloomington, IN, USA
Live streaming financial news network covering business, finance, new products, and technology, broadcasting daily from NYSE and Nasdaq.
Cheddar has raised $42.0M across 2 funding rounds.
Key people at Cheddar.
Cheddar was founded in 2008 by Alex Fryer (Founder/CEO) and Brian Brunner (Founder).
Cheddar has raised $42.0M in total across 2 funding rounds.
Cheddar is a live streaming financial news network based in New York City that broadcasts daily coverage of business, technology, and consumer products from prominent locations including the New York Stock Exchange and Nasdaq. The digital media company operates with an estimated 51 to 100 employees and generates approximately $13 million in annual revenue by targeting technology-savvy viewers interested in modern corporate developments. Prior to its corporate acquisition, the broadcasting network reached an estimated valuation of $41.6 million and secured $1.3 million in initial venture capital financing to scale its daily programming. The organization's capitalization history includes early financial backing from notable investors such as Lightspeed Venture Partners, Lorne Michaels, and Broadway Video, before ultimately being acquired by Altice USA. Cheddar was officially founded in January 2016 by chief executive officer Jon Steinberg.
Cheddar was founded in 2008 by Alex Fryer (Founder/CEO) and Brian Brunner (Founder).
Cheddar has raised $42.0M in total across 2 funding rounds.
Cheddar's investors include Gordon Rubenstein, 7GC & Co, All Iron Ventures, Bain Capital Ventures, Canvas Ventures, Fifth Wall, FJ Labs, Madrona Ventures, Movac, PS Investments, Raine Ventures, Sapphire Ventures.
Key people at Cheddar.
Cheddar has raised $42.0M across 2 funding rounds. Most recently, it raised $23.0M Series D in March 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2018 | $23M Series D | Gordon Rubenstein | 7GC & Co, ALL Iron Ventures, Bain Capital Ventures, Canvas Ventures, Fifth Wall, FJ Labs, Madrona Venture Group, Movac, PS Investments, Raine Ventures, Sapphire Ventures, Vulcan Capital, Eric WU, Marc Benioff, Altice USA, Amazon, Theo Kyriakou, AT&T, Comcast Ventures, Dentsu Ventures, Goldman Sachs, Simon Freer, Jeremy Liew, Ribbit Capital, The NEW York Stock Exchange | Announced |
| May 1, 2017 | $19M Series C | — | 7GC & Co, ALL Iron Ventures, Bain Capital Ventures, Canvas Ventures, Fifth Wall, FJ Labs, Madrona Venture Group, Movac, PS Investments, Raine Ventures, Sapphire Ventures, Vulcan Capital, Eric WU, Marc Benioff | Announced |
Cheddar is a mobile financial platform designed to provide users with a seamless checking account experience that emphasizes instant cashback rewards, real-time spending tracking, and peer-to-peer payments. It serves primarily UK consumers who want to simplify financial management by consolidating bank accounts and credit cards into one app, enabling automatic categorization of transactions and personalized savings opportunities. Cheddar addresses the problem of slow, fragmented cashback and payment methods by offering immediate financial transactions and enhanced consumer rewards, making everyday spending more rewarding and transparent[1].
Founded in 2020, Cheddar emerged from the need to improve the traditional cashback and payment experience, which often involves multiple platforms and delayed rewards. The founders identified a gap in the market for a unified mobile solution that could link various financial accounts securely and provide instant cashback on purchases, particularly through gift cards from over 100 UK retailers. Early traction was driven by its FCA-authorized banking connections and the ability to facilitate peer-to-peer transfers without sharing account details, which helped build trust and user adoption[1].
Cheddar rides the growing trend of open banking and instant payments, which are transforming how consumers interact with their finances. The timing is favorable due to increasing consumer demand for transparency, convenience, and real-time financial insights. Market forces such as regulatory support for open banking in the UK and the rise of digital-first financial services create a fertile environment for Cheddar's growth. By integrating cashback, spending tracking, and peer-to-peer payments in one platform, Cheddar influences the fintech ecosystem by pushing for more user-centric, seamless financial experiences[1][3].
Looking ahead, Cheddar is well-positioned to expand its user base by deepening retailer partnerships and enhancing its personalized financial tools. Trends such as increased adoption of open banking APIs, demand for real-time financial data, and consumer preference for integrated financial apps will shape its journey. Cheddar’s influence may grow as it sets new standards for mobile checking accounts that combine rewards, security, and ease of use, potentially inspiring broader innovation in digital banking and payments[1][3].
