Chargel

Chargel is an athletic gel drink brand that manufactures caffeine-free, plant-based energy supplements for pre-workout consumption, operating out of its headquarters in Irvine, California. The product line was officially launched in 2022 under the leadership of Morinaga America President Teruhiro Kawabe, whose organization is a wholly-owned subsidiary of the Japanese food and beverage conglomerate Morinaga and Company. Designed for runners, cyclists, and active individuals, the carbohydrate and vitamin-infused portable pouches combine the texture of a beverage with the satisfaction of a snack. These Informed Choice certified products are formulated without gluten or artificial sweeteners, leveraging the extensive manufacturing infrastructure of a parent organization originally established in 1899. To build market presence, the brand deployed pop-up sampling stations at major athletic events, beginning with a marathon in Napa on March 5, 2022.