Loading organizations...
§ Private Profile · New York City, NY, USA
An embedded lending platform for merchants and financial institutions, offering point-of-sale consumer financing at checkout.
ChargeAfter has raised $54.0M across 3 funding rounds.
Key people at ChargeAfter.
ChargeAfter has raised $54.0M in total across 3 funding rounds.
ChargeAfter operates an embedded lending platform that connects retail merchants with a network of lenders to provide personalized consumer financing options directly at the point of sale. The company generates revenue through software-as-a-service fees charged to merchants and financial institutions for accessing its white-label hub and comprehensive lender network. Utilizing a proprietary data-driven routing engine, the system allows shoppers to submit a single application and receive instant matches to the most appropriate credit products. Mid-market and enterprise merchants integrate this omnichannel technology across online and physical storefronts to facilitate consumer transactions featuring an average purchase size of $250 or more. The enterprise is backed by strategic investments from major global financial entities including Visa, Citi Ventures, Synchrony Financial, Banco Bradesco, and MUFG. ChargeAfter was officially established in 2016 by founder and chief executive officer Meidad Sharon.
Key people at ChargeAfter.
ChargeAfter has raised $54.0M across 3 funding rounds. Most recently, it raised $44.0M Series B in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $44M Series B | Boaz Morris | Citi Ventures, OAK HC/FT, Team Ignite Ventures, Zeev Capital, David Marcus, Gokul Rajaram, Jacqueline Reses, Rafael Padilha, MUFG | Announced |
| May 1, 2019 | $8M Series A | JAY Reinemann | Blumberg Capital, Hanaco Ventures, PICO Venture Partners, Tectonic Capital, Plug And Play, Synchrony | Announced |
| Jan 1, 2017 | $2M Series U | — | Blumberg Capital, Hanaco Ventures, PICO Venture Partners, Tectonic Capital | Announced |
ChargeAfter is a technology company that builds an embedded lending platform for point-of-sale (POS) consumer financing, serving merchants, service providers, retailers, and financial institutions.[1][2][3] It solves the problem of fragmented financing options by connecting users to a network of over 40 lenders via a data-driven matching engine, enabling seamless omnichannel integration across online, in-store, telesales, and other POS systems for personalized credit offers, higher approval rates, and simplified post-sales management like refunds and reconciliations.[1][3][4][5] This drives sales growth for merchants—one client reported a 67% increase in financing applications—while providing consumers with accessible financing tailored to their credit profiles and geography.[3][5]
Founded in 2017, ChargeAfter has gained traction with enterprise clients, leveraging Google Cloud's Anthos for scalable infrastructure to support global expansion and reliability.[2] Trusted by major US retailers and tier-one banks, it offers white-label solutions, easy plugins for platforms like Shopify and Magento, and features like waterfall lending to maximize approvals without individual lender integrations.[1][3][4]
ChargeAfter was founded in 2017 amid the rise of embedded finance, starting with support from the Google for Startups program to fuel early growth.[2] Led by a team of finance and technology experts with deep knowledge of the customer lending journey, the company emerged to address pain points in POS financing, such as complex integrations, compliance hurdles, and low approval rates from single-lender setups.[1][6] A pivotal moment came as it scaled to enterprise customers with demanding requirements, prompting a shift to Google Cloud's Anthos for multi-region operations, deployment, and monitoring—unlocking reliability for larger contracts and setting the stage for global reach.[2]
Early traction built on its platform-first approach, abstracting lender connections into a unified experience, which quickly attracted mid-market and large merchants across industries, proving the idea's viability through rapid implementations and sales boosts.[1][3]
ChargeAfter stands out in the crowded fintech space through these key strengths:
ChargeAfter rides the embedded finance wave, where lending integrates directly into merchant checkouts, fueled by consumer demand for flexible BNPL (buy now, pay later) and POS options amid e-commerce growth and economic pressures.[1][3][5] Timing is ideal post-2017 founding, aligning with hyperscale cloud adoption (e.g., Google Anthos) and regulatory shifts favoring tech-driven lending, enabling it to serve diverse industries from retail to services.[2][4] Market forces like rising sales conversions via financing—evident in client wins—and competition from single-lender models favor its aggregator approach, influencing the ecosystem by standardizing experiences, reducing integration friction, and empowering smaller merchants to compete with giants.[3][5]
ChargeAfter is poised for accelerated global expansion, leveraging its lender network and cloud infrastructure to penetrate new regions and B2B financing verticals, where tech is transforming SMB capital access.[2][7] Trends like AI-enhanced matching, deeper analytics, and omnichannel commerce will amplify its edge, potentially driving more white-label partnerships with banks amid BNPL evolution. Its influence may grow as the go-to abstraction layer for POS lending, boosting merchant sales in a fragmented market—echoing its core mission to unify and personalize finance at every checkout.[1][3]
ChargeAfter has raised $54.0M in total across 3 funding rounds.
ChargeAfter's investors include Boaz Morris, Citi Ventures, Oak HC/FT, Team Ignite Ventures, Zeev Capital, David Marcus, Gokul Rajaram, Jacqueline Reses, Rafael Padilha, MUFG, Jay Reinemann, Blumberg Capital.
