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Character Capital operates as a venture capital firm, providing seed-stage funding to early-stage companies across diverse tech and healthcare sectors. Beyond capital, it offers strategic support, actively guiding portfolio companies to achieve product-market fit. This approach leverages their proprietary Sprint method, integrating hands-on guidance to accelerate development and validate concepts.
Established in 2021, the firm was founded by John Zeratsky, Jake Knapp, and Eli Blee-Goldman. Zeratsky and Knapp previously developed the acclaimed Sprint method during their tenure at Google Ventures, a structured process for solving business problems. Their shared insight into this method's effectiveness for early-stage ventures led to Character Capital's formation.
Character Capital serves founders seeking funding and strategic guidance. Its vision centers on empowering entrepreneurs to navigate the journey from concept to market success. By combining financial investment with proven methodologies, Character Capital aims to foster innovation and accelerate its portfolio companies' growth.
Character Capital has 1 tracked investment across 1 company. The latest tracked deal is $13.0M Series A in Great Question in November 2025.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Nov 13, 2025 | Great Question | $13.0M Series A | Inovia Capital | January Capital, Y Combinator |