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Channel99 has raised $5.0M across 1 funding round.
Key people at Channel99.
Channel99 has raised $5.0M in total across 1 funding round.
Channel99 is a business-to-business performance marketing and attribution platform that measures how digital marketing investments perform at the account level across various channels, vendors, and campaigns. The software-as-a-service company utilizes proprietary verification technology and analytics to connect off-site engagement, such as advertisements and connected television, with on-site behavior and downstream pipeline outcomes. The platform provides artificial intelligence-driven optimization and view-through analytics to help enterprise marketing teams identify spend inefficiencies and understand their return on investment. Channel99 integrates directly with customer relationship management systems and major advertising networks, including LinkedIn, Google, Microsoft, Facebook, and YouTube. In late 2025, the enterprise introduced artificial intelligence-based audience recommendations and paid search optimization tools to link specific keywords to account-level engagement metrics. The organization is guided by board member Bob Spinner and was founded by chief executive officer Chris Golec.
Key people at Channel99.
Channel99 is a B2B marketing technology company that provides an AI-powered decision-making engine for measuring attribution, optimizing investments, and automating workflows across marketing channels.[2][3][4][5] It solves long-standing challenges in B2B marketing attribution—such as view-through tracking and cross-channel comparisons—by offering unbiased insights into audience reach, engagement, pipeline influence, and financial inefficiencies, primarily serving high-growth mid-market to enterprise companies in the martech space.[2][4][5] Founded in 2022 and headquartered in Sausalito, California, Channel99 has raised $17.64M in funding, with its latest round of $4.2M about a year ago, and demonstrates strong growth through recent product launches like Dynamic Audiences and LinkedIn integrations.[2][5]
The platform differentiates itself with superior account identification, first-of-its-kind B2B ad verification, and AI recommendations that tie marketing spend to outcomes like pipeline volume, sales velocity, and deal size, enabling 2-4x higher attributed engagement in some cases.[4][5][6]
Channel99 was founded in November 2022 by Chris Golec, a three-time software entrepreneur and award-winning founder who pioneered the account-based marketing (ABM) category as CEO of Demandbase (launched in 2007).[1][2][4] Golec's experience scaling Demandbase—where Jackson Square Ventures (JSV) became the largest shareholder—directly informed Channel99's focus on advanced B2B marketing tech.[1][4] In February 2023, Peter Thompson, co-founder of Bizible (a prior attribution platform), joined as a key executive, bolstering the team's martech expertise.[2]
The company emerged from Golec's recognition of persistent attribution gaps in B2B marketing, despite ABM's evolution into a staple strategy, and launched with $5M in seed funding led by JSV, alongside Norwest Venture Partners, Bloomberg Beta, and others—many of whom backed his prior ventures.[1][2] Early traction included integrations and customer wins, building on Golec's track record of category leadership.[4]
Channel99 stands out in the crowded martech attribution space through these key strengths:
These elements address core pain points like fragmented data and poor channel comparisons, earning positive early reviews on platforms like G2.[6]
Channel99 rides the AI-driven martech renaissance, capitalizing on B2B marketing's shift toward precise, outcome-based attribution amid rising ad costs and privacy changes (e.g., cookie deprecation).[4][5] Its timing aligns with surging demand for view-through and multi-channel measurement, especially on platforms like LinkedIn, where it recently integrated to illuminate the "dark funnel"—unseen influences on pipeline.[4] Market forces favoring it include explosive ABM growth (which Golec pioneered) and enterprise needs for finance-marketing alignment to cut acquisition costs amid economic scrutiny.[1][3]
By enabling predictable pipeline acceleration for mid-market to enterprise firms, Channel99 influences the ecosystem as a force multiplier for SaaS and marketplace players, much like Demandbase defined ABM—potentially standardizing AI-optimized B2B investments and pressuring legacy tools to evolve.[1][2][6]
Channel99 is poised for rapid scaling, with AI enhancements in dynamic audiences and recommendations set to dominate as B2B budgets prioritize provable ROI.[5][6] Expect expansions into more channels, deeper enterprise integrations, and potential Series A traction given its $17M+ funding and JSV backing—trends like generative AI for personalization and zero-party data will amplify its edge.[2][5] Its influence could evolve from niche innovator to category leader, much like Golec's Demandbase, empowering marketers to eliminate inefficiencies and fuel startup growth in a performance-first era—cementing its role as the unbiased truth engine for B2B investments.[1][4]
Channel99 has raised $5.0M in total across 1 funding round.
Channel99's investors include Jackson Square Ventures, Menlo Ventures, Partech Ventures.
Channel99 has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2022 | $5M Seed | — | Jackson Square Ventures, Menlo Ventures, Partech Ventures | Announced |
