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Based in Saratoga, California, Champify is a business-to-business sales intelligence platform that tracks job changes among existing customers and users to help go-to-market teams build pipeline. The software-as-a-service application integrates directly with enterprise workflow systems like Salesforce, Slack, and Outreach to automatically surface sales opportunities when former product champions transition to new organizations. By leveraging these pre-existing relationships, the platform aims to improve reply rates and win rates compared to traditional cold outreach methods. Operating with fewer than 25 employees, the startup has raised $2.4 million in seed funding and currently maintains 54 reviews on the G2 software marketplace. The company's financial backers include institutional venture firms Altman Capital and Unusual Ventures, alongside angel investments from prominent technology executives such as Loom chief executive officer Joe Thomas and the founders of Heap. Champify was established in 2022.
Champify has raised $4.4M across 2 funding rounds.
Champify has raised $4.4M in total across 2 funding rounds.
Champify has raised $4.4M in total across 2 funding rounds.
Champify's investors include Altman Capital, Unusual Ventures, Joe Thomas, Flexcap, Tenacity Venture Capital.
Champify has raised $4.4M across 2 funding rounds. Most recently, it raised $2.4M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 3, 2022 | $2.4M Seed | Altman Capital, Unusual Ventures | JOE Thomas | Announced |
| May 1, 2022 | $2M Seed | — | Flexcap, Tenacity Venture Capital | Announced |
Champify is a sales intelligence platform that tracks job changes among existing customers, champions, and users to help revenue teams build pipeline from warm relationships, integrating seamlessly with CRM systems like Salesforce.[1][3][4] It serves sales, marketing, and customer success teams at mid-to-large businesses (50+ employees) in sectors like technology, software, financial services, and healthcare, solving the problem of outdated CRM data and missed opportunities from personnel shifts at target accounts.[2][3][4] By surfacing former customers in new roles—who convert 6-22x higher than cold leads—Champify enables faster deal cycles, higher win rates, and revenue expansion without relying on third-party data tools.[1][4]
Champify was founded in 2021 and is headquartered in Saratoga, California.[1] After six months in stealth mode collaborating with leading B2B revenue organizations, it publicly launched as a platform focused on "Champion Qualified Leads" (CQL) from previous customers and users, which offer 4x reply rates and 2x win rates over cold outbound.[1][4] The co-founder and CEO leads the small team (<25 employees), including heads of customer growth, marketing, and product, emphasizing first-party revenue intelligence from a company's own data.[2]
Customers include Contentsquare, Heap, QuantumMetric, and Clari, validating its fit for high-growth B2B revenue teams.[1]
Champify rides the trend toward first-party data in a post-cookie world, where privacy regulations and signal loss from third-party tools like ZoomInfo push revenue teams to mine internal relationships for compliant, high-conversion leads.[2][4] Timing aligns with ABM (account-based marketing) maturation and AI-driven sales intelligence, as 36% of customers originate from closed-lost opps yet 30% go unre-engaged without automation.[3][4] Market forces like talent mobility in tech amplify its value, turning job changes into "another flavor of inbound" and influencing ecosystems by standardizing champion tracking across sales, marketing, and CS teams.[1][5]
Champify is positioned to scale as AI enhances its Insider features, potentially expanding to more CRMs and verticals beyond tech, while trends like economic pressure on efficient GTM (go-to-market) strategies favor its low-hanging fruit approach.[4] Expect deeper AI synthesis of unstructured data for predictive nurturing and ecosystem influence via partnerships, evolving from job-tracking specialist to full revenue orchestration platform—unlocking 8-figure pipelines as seen in early adopters.[4] This cements its role in making warm relationships the new outbound standard.
