Chadwick Martin Bailey, Inc.
Chadwick Martin Bailey, Inc. is a company.
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Leadership Team
Key people at Chadwick Martin Bailey, Inc..
Chadwick Martin Bailey, Inc. is a company.
Key people at Chadwick Martin Bailey, Inc..
Key people at Chadwick Martin Bailey, Inc..
Chadwick Martin Bailey, Inc. (CMB) is a full-service custom market research and strategy firm headquartered in Boston, Massachusetts, specializing in data-driven solutions to help leading brands acquire, maintain, and grow their customer bases.[1][2][3] Recognized as a Top 25 U.S. Insights & Analytics company, CMB leverages advanced analytics, consumer psychology, predictive analytics, and agile qualitative methods to deliver consultative insights on market identification, segmentation, brand health, loyalty, product development, and business strategy, serving clients in over 30 countries.[1][3][5] As a subsidiary of ITA Group, Inc., it emphasizes relentless decision focus, creativity, and translating insights into actionable strategies for innovative, fast-growing companies.[3]
With approximately 108-110 employees and annual revenue around $11.7 million, CMB stands out for its deeply consultative approach, earning high client ratings for business understanding and impactful deliverables, while maintaining a certified great workplace culture.[2][4]
Founded prior to its prominence in industry rankings (exact year not specified in available data), CMB evolved from Chadwick Martin Bailey into a leading insights firm, building a reputation through partnerships with global brands and recognition as a Top 50 then Top 25 market research provider.[1][3][5] Key leadership includes CEO Jim Garrity, who has guided the firm through industry shifts, emphasizing talent and client impact amid evolving insights landscapes.[5] The company's growth trajectory includes expansion to serve over 30 countries, integration of AI-powered methods with human expertise, and acquisition as a subsidiary of ITA Group, Inc., enhancing its ecosystem of events, incentives, and loyalty services.[2][3]
Pivotal moments include consistent Insights Association rankings—#22 in 2024 for growth, strategic consultancy, and acumen—and Great Place to Work Certification, reflecting strong internal culture and employee trust.[4][5]
CMB rides the wave of AI-augmented insights and data analytics transformation in market research, where resource constraints demand integrated artificial and human intelligence for faster, more accurate decision-making.[3][5][6] Timing aligns with surging demand for predictive analytics and consumer psychology amid fragmented markets, enabling brands to navigate category opportunities, brand loyalty, and innovation in competitive landscapes.[1][6] Market forces like evolving insights industry standards (via Insights Association and ESOMAR) favor CMB's growth-oriented, consultative model, influencing the ecosystem by empowering fast-growing tech and consumer brands—such as Meta and Vanguard—with tools for audience understanding, competitor analysis, and trend forecasting.[5][6]
CMB is poised to deepen AI-human synergies, expanding its Top 25 stature amid rising needs for real-time, psychology-driven strategies in volatile markets. Trends like advanced segmentation and loyalty analytics will shape its trajectory, potentially amplifying influence through ITA Group's broader loyalty ecosystem. As brands prioritize confident, data-backed growth, CMB's consultative edge positions it to lead, evolving from insights provider to indispensable transformation partner—reinforcing its core mission of driving impactful business decisions for global leaders.[3][5][6]