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Key people at Chadwick Martin Bailey.
Chadwick Martin Bailey is a full-service custom market research and strategy firm based in Boston, Massachusetts, that provides advanced analytics and consumer psychology insights to help global brands acquire, maintain, and expand their customer bases. The private company operates on a global scale, delivering market strategies to corporate clients across more than 30 countries while maintaining a dedicated workforce of approximately 124 employees. Industry estimates place the firm's annual revenue anywhere between $240,000 and $11.7 million, generated primarily through its core consultative research and data analytics services. The executive leadership team includes Chief Executive Officer Jim Garrity and Chief Operating Officer Morgan Brady, who guide the firm's operations following its recent recognition in the 2023 Top 25 Insights and Analytics Report. Chadwick Martin Bailey was originally founded in 1984 by Anne Bailey Berman and John Martin.
Key people at Chadwick Martin Bailey.
Chadwick Martin Bailey (CMB) is a full-service custom market research and strategy firm headquartered in Boston, Massachusetts, recognized as a Top 25 Insights & Analytics company in the U.S.[1][5][7] Founded in 1984, it employs around 110-124 people and focuses on helping leading global brands engage, innovate, and grow through advanced analytics, consumer psychology, and market strategy, serving clients in over 30 countries.[1][4][5] As a subsidiary of ITA Group, CMB emphasizes a relentless business decision focus with tools like the Decision Information Sheet and innovative AI+HI™ (AI plus human intelligence) approaches to deliver actionable insights.[2][5]
Unlike investment firms or startups, CMB operates in the professional services sector, providing data-driven solutions for customer acquisition, maintenance, and growth across industries, with a consultative model that fuses rigorous methodology and creativity.[3][4]
CMB was founded in 1984 by Anne Bailey Berman, then VP of Development at American Cable Systems, and John Martin, a professor at Boston University, with an initial focus on sophisticated market research for cable television providers.[2] Starting with American Cable Systems, the duo quickly expanded to other industries, building a reputation for rigorous methodology and the innovative Decision Information Sheet, which aligns research directly with business decisions—a core practice still in use today.[2]
The firm evolved through technological shifts, from mail and telephone surveys to internet-based methods and now AI+HI™, while navigating an acquisition by ITA Group under leadership like Jim Garrity, who strengthened client ties and global reach.[2][5] This progression transformed CMB from a Boston-based cable research specialist into a leading insights consultancy.[2]
CMB rides the wave of data-driven decision-making in a post-AI era, where brands demand insights blending human intuition with machine learning to navigate volatile markets.[2][5] Its timing aligns with surging demand for consumer psychology and predictive analytics amid digital transformation, helping firms like those in eCommerce, marketing tech, and retail optimize engagement.[1][3] Market forces favoring CMB include the shift to hybrid AI-human research models and the need for agile, customized strategies over generic data, positioning it to influence how global brands innovate and grow.[2][7]
By powering leading companies' customer strategies, CMB indirectly shapes the tech ecosystem, enabling better product-market fit and retention in competitive sectors.[4]
CMB's trajectory points to deeper AI integration and expansion in high-growth areas like generative AI and personalized marketing, building on its Top 25 ranking and ITA Group backing.[1][5][7] Trends like real-time analytics and ethical AI will amplify its edge, potentially elevating its global consultancy role amid rising data privacy demands. As brands prioritize actionable insights over raw data, CMB's decision-centric model positions it to drive even greater business impact, solidifying its status among elite insights firms—much like its founding vision evolved into today's excellence.[2]
