Ceterus

Ceterus is a Plymouth, Michigan-based financial technology company providing automated bookkeeping, accounting services, and financial reporting software for entrepreneurs and multi-unit franchise operators. The organization utilizes a hybrid model that combines proprietary software with human accounting professionals to deliver outsourced bookkeeping, benchmarked performance reporting, and cash-forecasting tools. Operating through a subscription-based revenue model with pricing tied to transaction volume, the platform currently serves thousands of franchisees across the restaurant, fitness, wellness, and service-based industries. By automating day-to-day accounting workflows, the system allows business owners to access real-time insights into their financial performance without managing internal accounting departments. The corporate leadership team driving this integrated approach includes Chief Executive Officer Bill Jones, Chief Operating Officer Chris Rossie, Vice President Kevin Werkman, and Chief Technology Officer Ed Murray. Ceterus was founded in 2009 by Levi Morehouse.