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Cerve is a technology company.
CeraVe develops and manufactures a comprehensive range of dermatologist-backed skincare products, including cleansers, moisturizers, facial serums, and sunscreens. The company's core approach centers on formulations designed to restore and maintain the skin's natural protective barrier. Its offerings are created with scientific rigor to address various skin needs effectively.
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Cerve has raised $7.5M across 3 funding rounds.
Cerve has raised $7.5M in total across 3 funding rounds.
Cerve is a London / Swiss‑area technology company that provides a unified, real‑time API and infrastructure to digitize and standardize data across the food & beverage supply chain, enabling manufacturers, wholesalers, retailers and other food businesses to build modern supply‑chain applications and automation[3][2].
High‑Level Overview
Cerve builds a standardized, real‑time data layer (an API platform) that connects suppliers, manufacturers, wholesalers, retailers and other food‑service actors so third parties can build apps and automation on top of consistent supply‑chain data[3][2].The product aims to reduce manual data exchange (spreadsheets, EDI silos, emails), improve order accuracy, cut waste and lower operating costs across the food system by giving companies a single integration to many trading partners[2][4].
Origin Story
Cerve was founded in 2019 by Dan Mazig to address fragmented, archaic data delivery in the global food supply chain after he observed gaps in standardization and real‑time connectivity[4][2].Early growth included building a supplier network (Cerve says it connects to 500+ manufacturers, wholesalers, retailers and producers) and raising seed funding to scale its API infrastructure, including a seed round led by SuperSeed and participation from investors such as Zenith Ventures and Ponderosa Ventures[3][4][1].
Core Differentiators
Role in the Broader Tech Landscape
Cerve rides several converging trends: the push to digitalize fragmented legacy industries; the rise of infrastructure‑as‑platform companies offering domain APIs; and growing attention to supply‑chain resilience and food‑waste reduction[2][3][4].Timing matters because many F&B suppliers still depend on manual data exchange and EDI, so a lightweight API alternative can accelerate automation, feed analytics/AI initiatives, and unlock composable supply‑chain solutions across procurement, inventory, pricing and sustainability use cases[2][3].Market forces helping Cerve include pressure on margins in food distribution (creating appetite for efficiency), stronger regulatory and consumer focus on traceability/sustainability, and investor interest in infrastructure plays for verticalized data[4][3].
Quick Take & Future Outlook
What’s next: Cerve’s near‑term path is likely focused on expanding its supplier network, deepening integrations with enterprise buyers and enabling more downstream applications and AI agents built on its data[3][4].Trends that will shape its journey: wider adoption of APIs over EDI, growth of vertical AI agents for procurement and logistics, and increasing requirement for traceability and waste reduction in food systems[2][3].How influence might evolve: If Cerve achieves broad supplier coverage and reliable real‑time data, it could become the de‑facto connectivity layer for digital food‑supply apps—accelerating a modular ecosystem of startups and vendors that reuse the same standard data model rather than rebuilding integrations[3][4].
If you’d like, I can:- Pull the latest funding, customer logos and team bios; or- Map Cerve’s competitor landscape (e.g., incumbents using EDI, other vertical supply‑chain APIs) with sources.
Cerve has raised $7.5M in total across 3 funding rounds.
Cerve's investors include SuperSeed, Orkla, Andreessen Horowitz.
Cerve has raised $7.5M across 3 funding rounds. Most recently, it raised $4.7M Seed in December 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 5, 2024 | $4.7M Seed | SuperSeed | |
| Apr 14, 2022 | $2.0M Seed | Orkla | |
| Apr 1, 2019 | $800K Seed | Andreessen Horowitz |