Ceremonia is a technology company.
Ceremonia has raised $3.0M across 2 funding rounds.
Ceremonia has raised $3.0M in total across 2 funding rounds.
Ceremonia has raised $3.0M in total across 2 funding rounds.
Ceremonia's investors include Beliade, Color Capital, SoGal Ventures, XFactor Ventures, Jaime Schmidt, Nina Faulhaber, Audrey Capital, Imagination Capital, LAUNCH, Streamlined Ventures, Adam Goldstein, Arie Abecassis.
Ceremonia is a clean hair care brand rooted in Latinx heritage, offering products like shampoos, conditioners, treatments, oils, and scalp solutions designed for all hair types using natural Latin American ingredients.[1][3][4] It serves consumers seeking hair wellness rituals that promote scalp health, frizz control, curl care, and overall healthier hair, solving the problem of culturally resonant, effective clean beauty options in a market often lacking diversity for textured hair.[1][3] Founded in 2020 and headquartered in New York, the company has raised $13M in funding (including a $10M Series A two years ago), employs around 27-52 people, and generates approximately $20.7M in revenue, showing steady growth in the beauty sector.[1][2][3]
Ceremonia was founded in 2020 by Babba C. Rivera, with Austin Mao as co-founder, drawing from Rivera's vision to blend Latin American cultural rituals and natural ingredients with modern hair care innovation.[1][4] The idea emerged from a desire to celebrate Latinx heritage through "modern day rituals" for hair wellness, addressing gaps in clean beauty for diverse hair textures amid growing demand for inclusive products.[1][3][4] Early traction came via direct-to-consumer sales and partnerships, bolstered by a Series A funding round that fueled product expansion like guava rescue sprays and oils, establishing it quickly in the competitive beauty landscape.[2][3]
Ceremonia rides the wave of clean beauty and DTC personalization, leveraging e-commerce tech like JavaScript and social platforms (e.g., Twitter) to reach underserved Latinx and multicultural consumers in a $500B+ global beauty market shifting toward inclusivity and sustainability.[1][2] Timing aligns with post-2020 demand for heritage-driven wellness amid social movements for representation, amplified by pandemic-fueled home rituals and influencer marketing.[3][4] Market forces like rising clean ingredient scrutiny and curl hair trends favor it, as seen in expert collections on beauty tech; it influences the ecosystem by normalizing Latinx innovation, inspiring similar culturally focused DTC brands and pressuring incumbents like Procter & Gamble to diversify.[3]
Ceremonia is poised for expansion into retail partnerships and product lines like scalp-focused tech integrations (e.g., app-guided rituals), capitalizing on its Series A momentum and $20M+ revenue trajectory.[2][3] Trends like AI-personalized beauty and global Latinx consumer growth will shape it, potentially evolving from niche DTC to mainstream player via international markets. As a clean beauty pioneer, its influence could redefine inclusive hair care, tying back to its mission of rituals that unlock the best hair days for all.
Ceremonia has raised $3.0M across 2 funding rounds. Most recently, it raised $2.0M Seed in April 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2021 | $2.0M Seed | Beliade, Color Capital, SoGal Ventures, XFactor Ventures, Jaime Schmidt, Nina Faulhaber | |
| Oct 1, 2020 | $1.0M Seed | Audrey Capital, Beliade, Color Capital, Imagination Capital, LAUNCH, SoGal Ventures, Streamlined Ventures, XFactor Ventures, Adam Goldstein, Arie Abecassis, Eric Manlunas, Jaime Schmidt, Karen Bergman, Kevin Jenkins, Nina Faulhaber |