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Key people at CellPoint.
London-based CellPoint Digital provides a software-as-a-service payments orchestration platform that integrates multiple processors, payment methods, and currencies through a single point for global merchants. The company operates with a workforce of 168 employees and maintains 221 acquirer and payment service provider connections to optimize transaction conversion rates and reduce processing costs. Originally focused on the travel and mass transit sectors, the platform serves major enterprise customers including Southwest Airlines, Virgin Atlantic, and Icelandair, while expanding into gaming and digital commerce. CellPoint Digital generated $2.63 million in sales during 2022 alongside a forty-eight percent increase in overall transaction volume. The enterprise recently secured $30 million in a November 2024 funding round led by Toscafund and Penta Capital to accelerate its global expansion efforts and platform development. The organization was founded in 2007 by Kristian Gjerding and Jona Buus.
Key people at CellPoint.
CellPoint Digital is a fintech company specializing in payment orchestration and optimization primarily for the airline, travel, and hospitality sectors. Their core product is a Payment Orchestration Platform that streamlines transaction processing by intelligently routing payments across multiple card schemes, alternative payment methods, and processors. This platform helps global merchants increase payment approval rates, reduce costs, and improve customer payment experiences, effectively turning payments from a cost center into a profit driver. CellPoint Digital serves major airlines, travel merchants, and is expanding into new verticals such as retail, online gaming, and online education, demonstrating strong growth momentum with doubled revenue and client growth in recent years[1][2][3][4][6].
Founded in 2007 in Copenhagen, CellPoint Digital began by addressing complex payment challenges in the airline industry, securing Emirates as their first airline client in 2013. The founding team leveraged deep expertise in payments and travel technology to build a platform that could handle the intricacies of global, multi-channel payment ecosystems. Early milestones included launching Apple Pay for Southwest Airlines and expanding into mass transit and hospitality sectors. Over time, the company evolved from a travel-focused payment solution provider to a broader fintech innovator with offices worldwide, backed by significant investments such as £11M from Penta Capital in 2019 and $25MM in 2022[3][4][6].
CellPoint Digital rides the growing trend of payment orchestration, which addresses the complexity of managing multiple payment providers and methods in a globalized digital economy. The timing is critical as merchants face increasing demands for frictionless, localized payment options amid rising e-commerce and digital travel bookings. Market forces such as the proliferation of alternative payment methods, cross-border commerce, and the need for cost-efficient payment processing favor CellPoint’s platform. By enabling merchants to unify and optimize their payment ecosystems, CellPoint influences the broader fintech and travel-tech ecosystems, helping businesses unlock new revenue streams and improve customer loyalty through better payment experiences[1][2][4][6].
Looking ahead, CellPoint Digital is poised to deepen its expansion beyond travel into sectors like retail, online gaming, and education, leveraging its proven payment orchestration expertise. Trends such as increased digital payments adoption, demand for personalized checkout experiences, and regulatory shifts around payments will shape their journey. Their influence is likely to grow as they continue to innovate in payment routing, fraud prevention, and analytics, helping merchants globally transform payments into strategic assets. This trajectory aligns with their mission to make payments a competitive advantage, positioning CellPoint Digital as a key fintech enabler in the evolving digital commerce landscape[3][4][6].
