CDK Global

CDK Global delivers integrated software solutions for the automotive retail sector, optimizing dealership operations. Its platform includes tools for inventory, digital retail, customer relationship management, and core dealer management systems. These offerings leverage advanced analytics and AI to enhance sales, service, and back-office efficiency.

The company originated in 1972 as ADP Dealer Services, a division of Automatic Data Processing, providing specialized technology for dealerships. It addressed complex management needs across sales, parts, and service. In 2014, ADP Dealer Services spun off and rebranded as CDK Global, focusing as a retail technology provider.

CDK Global serves auto dealerships, OEMs, and heavy truck dealers, with solutions employed by nearly 15,000 locations. The company strives to deepen connections between dealers and customers through interconnected software, improving operational efficiency and consumer engagement. Its vision involves continuous innovation, advancing automotive retail through data-driven platforms.