Loading organizations...
§ Private Profile · Herzliya, Israel
SaaS platform developing AI and machine learning software for brick-and-mortar retailers, analyzing POS data to improve store execution.
Based in New York City, CB4 develops artificial intelligence and machine learning software that analyzes POS data to help physical retailers identify store execution issues and optimize product availability. The company employs sixty people and generated nearly fifteen million dollars in previous annual revenue by delivering predictive analytics through its Spotlight tool that restore up to two percent to retail bottom lines. Before its acquisition, the software firm raised twenty-two million dollars in venture funding from backers including Sequoia Capital and secured enterprise contracts with major chains such as Levi's, Urban Outfitters, and Lidl. In October 2021, the business was acquired by Gap Incorporated, transitioning to function as an internal subsidiary focused on transforming the parent company's broader retail operations. CB4 was originally founded in 2012 by Professor Irad Ben-Gal and Doctor Gonen Singer.
CB4 has raised $22.0M across 2 funding rounds.
CB4 has raised $22.0M in total across 2 funding rounds.
CB4 has raised $22.0M in total across 2 funding rounds.
CB4's investors include Eyal R., Eight Roads Ventures, S Capital VC, Tamar Technology Ventures, Toyota Ventures, Gil Hirsch, Pereg Ventures, Haim Sadger, Eduardo Piedade.
CB4 has raised $22.0M across 2 funding rounds. Most recently, it raised $16.0M Series B in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2019 | $16M Series B | Eyal R. | Eight Roads Ventures, S Capital VC, Tamar Technology Ventures, Toyota Ventures, GIL Hirsch, Pereg Ventures, Haim Sadger, Eduardo Piedade | Announced |
| Oct 1, 2014 | $6M Series U | — | S Capital VC, Tamar Technology Ventures | Announced |
CB4 is a New York-based AI technology company, now a Gap Inc. subsidiary, that develops patented machine learning software to optimize brick-and-mortar retail operations.[1][2][3] Its core product, Spotlight, analyzes point-of-sale (POS) data to detect in-store issues like stockouts or pricing errors at the SKU level, delivering actionable recommendations to store managers via an easy-to-use app to boost sales, compliance, and customer satisfaction.[3][1] CB4 serves major retailers such as Gap Inc. brands, Levi’s, Urban Outfitters, Lidl, and Kum & Go, solving the "last mile" problem of human error in store execution that erodes sales despite optimized pricing, staffing, and assortment.[2][3] With backing from Gap Inc. since its 2021 acquisition and prior investors like Sequoia Capital, CB4 combines startup agility with corporate scale, reporting gross margin lifts and program success for clients.[1][2]
CB4 originated from an innovative research project at Tel Aviv University, founded in 2012 by Prof. Irad Ben-Gal and Dr. Gonen Singer, experts in machine learning and analytics.[2][4] Yoni Benshaul joined early as CEO to lead commercialization, growing the company from its Tel Aviv roots to headquarters in New York City, with additional offices in Tel Aviv and London.[2][1] Early traction came from retailers adopting its AI for predictive analytics and demand sensing, earning recognition like CB Insights' Retail Tech 100 in 2021.[2] A pivotal moment arrived in October 2021 when Gap Inc. acquired CB4 through its Strategic Growth Office to enhance operations across brands like Old Navy, Gap, Banana Republic, and Athleta; the deal integrated CB4's team as full-time Gap employees while preserving its independent startup culture.[2][1]
CB4 stands out in retail AI through these key strengths:
CB4 rides the wave of AI-driven retail transformation, addressing the shift from e-commerce dominance back to physical stores where 80-90% of retail sales still occur amid labor shortages and operational friction.[3][2] Its timing aligns with post-pandemic demand for predictive analytics to combat in-store inefficiencies—human errors that undo merchandising efforts—fueled by maturing machine learning and accessible POS data integration.[1][3] Market forces like rising consumer expectations for seamless omnichannel experiences and retailers' push for data-driven execution favor CB4, especially as Gap Inc. scales it internally to influence competitors.[2] By democratizing sophisticated AI for non-technical teams, CB4 shapes the ecosystem, inspiring "next-level" tools that elevate store associates and customer passion across retail.[1]
CB4 is poised to expand as Gap Inc.'s in-house AI engine, potentially licensing Spotlight wider amid AI's retail boom and trends like generative AI for hyper-personalized store ops.[2][1] Expect deeper integration with Gap's portfolio for real-time demand sensing, plus growth in grocery and international markets where execution gaps persist.[3][4] As retail AI matures, CB4's focus on simplicity and measurable lifts could amplify its influence, evolving from startup acqui-hire to ecosystem leader—unlocking workforce potential in an era where tech bridges the store's "last mile" to shopper delight.[1][3]