Cause Marketing Forum
Cause Marketing Forum is a company.
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Leadership Team
Key people at Cause Marketing Forum.
Cause Marketing Forum is a company.
Key people at Cause Marketing Forum.
Key people at Cause Marketing Forum.
Cause Marketing Forum is the organization now known as Engage for Good; it’s an industry association that helps companies and nonprofits form effective corporate–cause partnerships and advance cause marketing and social impact programs. [3][6]
High-Level Overview
Engage for Good (originally Cause Marketing Forum) is an association whose mission is to increase the number and effectiveness of company–cause alliances by providing practical education, networking, recognition, and resources for corporate and nonprofit professionals. [2][3] It operates like an industry trade association rather than an investment firm or product company, delivering conferences, webinars, the annual Halo Awards, toolkits and membership services to practitioners in cause marketing and corporate social responsibility (CSR). [3][6]
Origin Story
The organization was founded in 2002 by David Hessekiel as the Cause Marketing Forum to promote business–nonprofit collaboration and corporate sponsorship of social service campaigns; it later rebranded to Engage for Good (officially around 2018) to reflect a broader focus on engagement and evolving corporate social strategy. [5][3][4] Early efforts centered on building practitioner education and a community through events and the Halo Awards; archival records and organizational history credit the founder and early staff with establishing the Halo Awards and convenings that became the core programs. [5][3] Recent organizational developments include leadership and brand evolution to align with contemporary CSR, employee engagement and integrated marketing-for-good trends. [3][1]
Core Differentiators
Role in the Broader Tech / Social Impact Landscape
Quick Take & Future Outlook
Engage for Good’s established role as a practitioner-focused convener and educator positions it to remain a central industry hub as purpose-driven marketing and CSR practices continue to professionalize; expect continued focus on measurable impact, integration with broader ESG/DEI strategies, virtual/hybrid programming, and deeper partnerships with agencies and platforms that enable cause campaigns. [3][6] The organization’s influence will likely grow if it continues to adapt content to evolving measurement expectations and to connect corporate partners with scalable nonprofit or startup solutions—helping translate brand commitments into verifiable social outcomes. [6][2]
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