Catch Co.

Catch Co. is a technology company.

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Updated: Dec 10, 2025 ·

Recent News & Mentions

Apr 1, 2021FundingCatch Co. - Series B Dec 1, 2020FundingCatch Co. - Series A Oct 1, 2017FundingCatch Co. - Series A

Financial History

Catch Co. has raised $48.0M across 3 funding rounds. Most recently, it raised $38.0M Series B in April 2021.

Total Raised

$48.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Apr 1, 2021	$38.0M Series B	Catapult Capital, IA Capital Group, NFX, Plug & Play Ventures, SignalFire, True Ventures, David Marcus, Harris Barton
Dec 1, 2020	$6.0M Series A	Beckett Layne Ventures, Craft Ventures, Ligature, Listen, Yes VC
Oct 1, 2017	$4.0M Series A	Beckett Layne Ventures, Craft Ventures, Foundry Group, Ligature, Listen, Race Capital, Red Swan Ventures, Two Sigma Ventures, Yes VC

Financial History

Catch Co. has raised $48.0M across 3 funding rounds.

Total Raised

$48.0M

Valuation

N/A

Deep Dive

High-Level Overview

Catch Co. is a Chicago-based e-commerce and manufacturing company in the sporting goods industry, specializing in fishing products, content, and experiences for modern anglers. Founded in 2012, it operates three core businesses: Mystery Tackle Box (MTB), the world's most popular fishing subscription service with over 5 million boxes shipped; Karl’s Bait and Tackle, an online platform mimicking a local tackle shop launched in 2018; and its own innovative fishing brands sold online and in retail globally[1][2][3]. The company serves over 50 million annual U.S. anglers by curating gear, simplifying purchases, and fostering loyalty through data-driven, customer-centric approaches, generating around $7.7-9 million in annual revenue and nearly $300 million cumulatively, with 42-80 employees[1][2][4]. It solves pain points like confusing retail assortments and ineffective gear by delivering affordable, tailored products via subscriptions and e-commerce[1][4].

Origin Story

Catch Co. was founded in 2012 in Chicago, Illinois, starting with Mystery Tackle Box (MTB), which quickly became a leader in fishing e-commerce subscriptions[1][2][3]. The idea emerged to "rescue humanity from the indoors" by connecting people—especially modern anglers—with fishing through exciting, curated products and content, tapping into America's top outdoor sport enjoyed by over 50 million participants yearly[1][2]. Early traction came from MTB's rapid growth, shipping over 5 million boxes, supported by $5.1-44 million in funding from investors like True Ventures, Listen Ventures, TechNexus Venture Collaborative, and Valor Equity Partners[1][3][4]. Pivotal moments include launching Karl’s Bait and Tackle in 2018, expanding into proprietary products, a 2021 acquisition of Recur Outdoors (adding fly-fishing via Postfly), and a major 2023 acquisition by Gordon Brothers, enabling further scaling of its brand portfolio[3][4].

Core Differentiators

Catch Co. stands out in the fishing industry through these key strengths:

Data-Driven Customer Focus: Aims to be the most customer-centric company, using technology, data, and creativity to curate gear, predict needs, and build loyalty—over two million social followers and happiest customers in outdoors[1][2][3].
Multi-Channel Business Model: Combines subscription (MTB), e-commerce (Karl’s), and branded products, simplifying shopping vs. traditional retail's confusion and high costs[1][2][4].
Innovation and Partnerships: Designs popular, innovative fishing brands; partners with influencers, content creators, and designers for authentic experiences[2].
Fun, Collaborative Culture: Emphasizes curiosity, action-orientation, happiness (#happydance), and inclusivity ("Everybody can fish with us"), backed by a strong tech stack (JavaScript, HTML, PHP)[1][2].

Role in the Broader Tech Landscape

Catch Co. rides the wave of e-commerce disruption in niche outdoor recreation, blending digital subscriptions, content marketing, and direct-to-consumer sales to modernize a traditional $50 billion+ U.S. fishing market[1][3]. Timing aligns with post-pandemic outdoor booms and gig-economy shifts toward accessible hobbies, amplified by social media communities (2M+ followers) and influencer ecosystems[2][3]. Market forces like rising e-commerce penetration in sporting goods (NAICS 451, SIC 594) favor its model, outpacing incumbent retailers with personalized, affordable curation[1][4]. It influences the ecosystem by pioneering fishing subscriptions, inspiring similar DTC brands, and accelerating via acquisitions, now powered by Gordon Brothers' capital for global expansion[3].

Quick Take & Future Outlook

Catch Co. is poised for accelerated growth under Gordon Brothers, leveraging its $300 million revenue track record to expand product lines, international retail, and tech-enhanced personalization[3]. Trends like AI-driven recommendations, sustainable fishing gear, and metaverse/virtual angling experiences will shape its path, while outdoor wellness surges post-2025 economic recoveries boost demand. Its influence may evolve from subscription pioneer to full-stack outdoor lifestyle platform, potentially acquiring more niches like fly-fishing or apparel, solidifying its role in rescuing anglers from indoors with scalable, joyful innovation[1][2][3].

Sources

Frequently Asked Questions

How much funding has Catch Co. raised?

Catch Co. has raised $48.0M in total across 3 funding rounds.

Who are Catch Co.'s investors?

Catch Co.'s investors include Catapult Capital, IA Capital Group, NFX, Plug & Play Ventures, SignalFire, True Ventures, David Marcus, Harris Barton, Beckett Layne Ventures, Craft Ventures, Ligature, Listen.